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Should I act like a person or a company in my sales letter?

Discussion in 'Making Money' started by kox33, Feb 15, 2015.

  1. kox33

    kox33 Registered Member

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    Hello. I'm planning to sell web design services to small businesses with crappy looking websites. I have almost everything set up, took me 2-3 months of my free time to do it. I have made a website for my business to be able to act like I'm a web design agency and I've made my own business theme and have prepared 19 wordpress websites for potential clients. I'm about to email them, yes email only. I'm from Europe and I target America, yes probably a dumb idea, but it's been long time too late to wonder whether it will work or not. Now I wonder how to approach them in my emails. Should I start with "Hello John. We are web design agency..." or "Hello. John. My name is first name last name. I represent my_business_name" ? I think name makes it more personal and puts more trust, but the problem is I'm from eastern Europe and my name is Maciej and my last name is very hard to pronounce. I'm worried that my name would discourage potential clients because eastern Europe consists of second world countries. What do you think about this?

    I've got another question related to email. Gmail puts my sales letter to spam if I send it from my domain email, but if I send it from Gmail account it is fine. Should I use Gmail or my own domain and have a big chance that my messages go to spam? I'm checking out Gmail for business, but I'm not sure if it's gonna work, I have to make a decision first (my first question) before I sign up for it.
     
  2. ProJaguars

    ProJaguars Registered Member

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    Hello There,

    Indeed if you are planning to carry your business in a serious progressive manner for a longer time span and focused vision to build your company renounced and remarkable, then i would suggest you could approach your prospective client in context of a company's official format. Yet, your perception to approach your clients generously with a real identity is also crucial and important to grasp their genuine attention. So you could merge both the concepts together to have maximum impact and skip the loop hole if opted any one approach even. For that you could use company's name and draft format with specific name identity of your's along with your designation or role in the company. In this way you could directly relate yourself as a company's genuine representative and also it will build a corporate credibility of your company within the clients.

    Answering your another query, you could use both the email patterns to attain maximum approach possibilities. You could approach the clients through you G mail mail address and probe them to revert back to you on your corporate domain mail id, specify this within your sales letter. In this way, you will also be able to scrutinize/ filter the result-oriented responses and client list onto whom you need to work upon specifically.

    I hope this way, you will save your efforts and result would be genuine regardless the biased approach opinions.

    With Regards
    ProJaguars.Asia
    Deliverance with Excellence
     
  3. lancis

    lancis Elite Member

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    Well not exactly... Consider this: Consistent smooth transitions prioritize documented, strategic, time-phases, while unprecedented efficiency gain interact with our nimble platform. An integrated, bullet-proof, performance aggregates holistic consistencies, while our goal-oriented solution providers enable our lever resulting in healthy efficiency gain. Attitudes aggregate a top knowledge transfer, while the Chief Business Planning Officer conservatively visualizes integrations in this space. Our gut-feeling is that the brand manager strategically facilitates the best-in-class processes. The risk management champion credibly challenges established ideas, while the Chief Strategic Planning Officer differentiates a responsible executive talent at the individual, team and organizational level. Our game-changing synergy delivers maximum impact. The Group Chief Facilities Management Officer genuinely thinks across the full value chain. The category manager challenges the status quo. The team players incentivize scenario-based workshops. Our differentiating message enables a flexible measure, while a long-established performance culture accelerates a proven yield enhancement from the get-go. A non-deterministic Economic Value Creation standardizes selective documents, while our forward planning leverages our tolerably expensive, proactive, risk appetite by leveraging the success factor. Our modular momentum interactively adds value; nevertheless fairness, enabler and flow charting architect fact-based Control Information Systems. Our gut-feeling is that touchpoint and framework technically standardize a reliable collaboration.


    OP, depends on the business owner. Generally, company name will be associated with being experienced and expensive, while an individual sounds inexperienced and cheap. I would go with a company name.
     
  4. kox33

    kox33 Registered Member

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    So I will probably go with a company name, but there's a problem with spam filters, they don't have gmail so there's a chance it won't land in spam, but I'd like to minimize the risk. If I act as a company I cannot afford to send an email from gmail domain. Maybe I'll take the chances and send emails using my hosting provider. I don't know what e-mail address should I choose for my interaction with potential customers. I have no idea what to use before the (at).
     
  5. laowai

    laowai Power Member

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    Using company domain would be more professional than using gmail. If you cannot get your mail server configured to inbox your emails then you could use 3rd party services like SendGrid which offers some hundreds emails in their free plan.
     
    • Thanks Thanks x 1
  6. kox33

    kox33 Registered Member

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    Thanks. I will check it out.
     
  7. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    Act like a person. People buy from people they like not companies.
     
  8. xlcrash

    xlcrash Senior Member

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    Personal approach always works best for me...
     
  9. kox33

    kox33 Registered Member

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    But wouldn't my name be a problem? Would people in US trust someone from eastern Europe?
     
  10. c4rtel

    c4rtel Registered Member

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    Call yourself Crunchy Taco Jr.
     
  11. euroiswhatineed

    euroiswhatineed Newbie

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    IMO you can call yourself however you want, but make sure your web-hosting servers are located in US and sites are well-optimalized for loading speed. People hate new slow websites.
     
  12. kox33

    kox33 Registered Member

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    I don't know, I never thought of making up fake names. Maybe that's a good idea. Thanks everyone for answers. I'm still eager to hear some opinions

    laowai
    Thank you once again. Sendgrid solved my spambox issue.