(Short Guide): 5 Steps to Run a Successful Crowd Marketing Campaign

Hey BHW community!

I’ve been doing crowd marketing campaigns (commercially and for my own projects) for 5 years, so I thought I might contribute my fair share of knowledge to you guys.

What the Heck is Crowd Marketing?​

Crowd Marketing is a technique for promoting your website & building links on thematic forums and communities.

Guess you can call it “forum link building” to make your life a little easier.

So let’s discuss 5 steps that will (hopefully) help you to build quality backlinks on forums!

1 Search for niche-relevant forums or threads​

Perform a simple Google search. You don’t necessarily need a data scraping tool or bot for this purpose. You can simply hand pick 20-30 forums and save them in some Excel sheet.

Important! Don’t submit anything on forums that talk about everything or “hello threads”!

Links from those are useless at best.

2 Make sure they’re clean and properly moderated​

Alrighty, so you found some communities relevant to your niche.

Now you should check whether those websites aren’t filled with spammers.

You can use SEO tools to check the spam score, but it’s better to do it manually.

Just skim through the forum and see if you can find irrelevant replies (poor English, too many links etc)

If you found many - stay away, links from forum will be toxic

If you found a few - that’s okay, proceed to the next step

If you found none - that means that the forum has super strict policies and might not accept any kind of links whatsoever.

3 Take a good look at their metrics​

Okay, so we have a list of niche-relevant unspammed forums, but do they hold any SEO value?

Just use Ahrefs or any other tool of our choice and take a look at the most common metrics DA/ DR/ TF/ CF.

Obviously, the higher - the better.

4 Make sure that the resource is active and has decent traffic​

The last step in determining if a forum is worthy or not is looking at its user activity.

Do people post replies frequently? Is there a discussion going on in forum threads?

You can also take a look at monthly traffic. If it’s less than 30K visitors/month - that usually means that a forum is not active anymore.

Even if the domain is strong but the community itself is “dead” - that means that backlinks from such a forum will also be less valuable for your SEO.

5 Take your time to prepare solid replies and link back to your website in a natural way​

Now that we have a good list of forums that satisfy all of our criteria - we’re ready to post!

• Read the topic of the discussion and write a genuinely helpful post
• Never copy content from the internet or hire the cheapest guys from Fiverr to write it for you (you’ll be embarrassed)
• Link to your website naturally. Make the link blend well into your answer and try not to sound like a salesperson.

Whew, I think that’s it for this short guide!

Hope you found it helpful, lemme know your thoughts!

Cheers,
Stan Fox

Short, simple & just in point,
Thanks for the great guide @Stan Fox,
I believe making the reply & links sounds natural is the most important thing here as you don't want to be banned after taking all of the previous steps

Easy and simple. Thanks

Thanks dude

great and simple guide, thanks for share.

hideath said:

Short, simple & just in point,
Thanks for the great guide @Stan Fox,
I believe making the reply & links sounds natural is the most important thing here as you don't want to be banned after taking all of the previous steps

Click to expand...

Agreed, that's the key!

How it can help rank? it can help rank low competition keywords?

thanks for your guideline

Thanks for nice share, this guide is really simple & sweet.