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Shopify store: how to convert more 'added to cart' to sales?

Discussion in 'Making Money' started by Bigstar20, Oct 10, 2014.

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  1. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Hey guys, hopefully I've posted this in the right spot.

    I have a Shopify store selling digital products. It's going okay, some days I make a few sales, then other times I don't make any sales for 2/3 days. All my traffic is from Social Media.

    One thing that's really frustrating though, is that roughly 10% of visitors add the product to their cart, but only about about 2% actually go through with the purchase. Is this normal for there to be such a difference?

    I've been trying to think of reasons that people wouldn't go through with the purchase. My only payment method is PayPal, so I thought that might be it - but then I realised that you don't even need a PayPal account to check out with PayPal (you can just enter your credit card details etc).
    Then I thought, maybe it's because PayPal also requires you to add your address when checking out - so maybe people don't like the idea of entering their address if it's only for a digital product?

    Does anyone have any ideas on converting more sales from the shopping cart?

    Thanks in advance :)
     
  2. FutureProofSeo

    FutureProofSeo Senior Member

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    People add to cart for lots of reasons, one of the main ones is to see if there is any other hidden costs so they can calculate the "real total".

    Could also be the checkout page, what sort of trust signals do you have on there?

    E-Commerce is a very frustrating industry, sales vary from sublime to nothing all the time, people aren't consistent!
     
  3. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Thanks for the quick reply.

    Some testimonials and badges (PayPal, VeriSign etc). Anything else I could add?

    Good to know it's not just me then!
     
  4. zekiel218

    zekiel218 Registered Member

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    I am not sure if Shopify provides these features but you should give customers a feeling that the website is "Busy" by providing most buy products, or recent purchases.

    Do not force sign up in order to checkout (very important imo)

    provide Live chat and actively track those customers , provide them help to encourage sales

    provide clear shipping policy, return policy and FAQs
     
  5. dandan

    dandan Regular Member

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    I find the same thing as well mate, its just part of the game. People will always think they want something until its time to pay then they have second thoughts!
     
  6. JournoNick

    JournoNick Power Member

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    Some people will add multiple items to the cart in order to see the total amount including postage costs. You can't avoid that! You could try to have the following meme popup when "add to cart then close" is triggered and see what happens.


    [​IMG]
     
  7. nvg

    nvg Newbie

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    I suggest removing any "friction" leading to an abandoned cart. Stop requiring useless fields (phone number, etc), account creation maybe** , make shipment cost and delivery time known upfront so that the buyer isn't "surprised" at checkout. Also, I've found that layout consistency (color scheme, fonts, style, etc.) and the right Antivirus logos boost the trust factor.
     
  8. Lunaaa

    Lunaaa Elite Member

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    This thread is three years old
     
  9. nvg

    nvg Newbie

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    Yeah, I'm new. :D
     
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