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Shopify - FB Ads not converting

Discussion in 'Making Money' started by purplewhale, Jan 28, 2017.

  1. purplewhale

    purplewhale Junior Member

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    Hi I recently begna marketing the men's watches I sell on my site: nebulagifts .com. Using the 'free' method with paid shipping.
    This is the Facebook Advert:
    upload_2017-1-28_17-59-48.png
    upload_2017-1-28_18-0-44.png
    I'm £1 daily to optimize it and £6 or so at the start because I was feeling impatient.
    Lots of people have liked it, and clicked on the links, and added to basket but none are converting into sales. This is the link: nebulagifts .com/collections/mens-luxury-watches
    What could I improve to encourage buyers to convert?

    THANKS in advance
     
  2. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Don't get to hungover 1 product. Try other products. Allot of people that make 100k+ per month may have to test 20 different products to find the winning one. I also don't think you chose a good niche.

    With free plus shipping you will get lots of abandoned carts.
    Also with the current descriptions you have it will never convert.

    I pasted one of your descriptions down below. Don't just copy and paste the info from AliExpress. You really think anybody is gona read that? They get it, it's a watch. You don't need to explain it. You need to SELL it. Watch franklin hatchetts newest video about how to make a good description. You should also talk about shipping and return policy's. And maybe add some trust badges.

    Brand Name: Nebula Gifts

    Item Type: Quartz Wristwatches
    Case Material: Alloy
    Brand Name: Nebula Gifts
    Dial Window Material Type: Glass
    Water Resistance Depth: No waterproof
    Dial Diameter: 4.0 mm
    Clasp Type: Buckle
    Boxes & Cases Material: No package
    Gender: Men
    Style: Luxury
    Feature: Shock Resistant,Complete Calendar
    Band Material Type: Leather
    Case Shape: Round
    Band Length: 24 cm
    Band Width: 20 mm
    Case Thickness: 10 mm
    watch weight: 56g
    Water Resistance Depth: 30 m
    Band With: 20mm to 29mm
    Band Width: 2.1 cm
    Clasp Type: pin buckle
    Item Type: Wristwatches
    Dial Material Type: Alloy
    Dial Display: Analog
     
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  3. sturose

    sturose Jr. VIP Jr. VIP

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    The "Free item just pay shipping" idea will lead to lots of abandoned carts.

    You need huge volumes of traffic to make it work.
     
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  4. purplewhale

    purplewhale Junior Member

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    Thanks. The AliExpress' description are mostly cancer so I had to spend a long time with a friend to remove the stupid descriptors. The brand logo is an attempt at brand trust. I will look into using an app to paste our delivery info etc. onto the desc.
    Maybe I should look into advertising the normal price products, so people who click on the links know what they're getting.
     
  5. purplewhale

    purplewhale Junior Member

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    Thanks, I will look into advertising straight up prices so people know what they're getting!