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Shopify Dropshipping, Instagram, and Facebook low-budget journey

Discussion in 'My Journey Discussions' started by mm123, Jun 5, 2017.

  1. mm123

    mm123 Newbie

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    Hello, complete dropshipping newbie here starting a journey. I don't have a specific goal in mind. I'd be happy with $10/day honestly.

    I spent all day setting up a shopify store, IG and FB page for my business. I used Oberlo to import around 15 products to my site (women's fashion). My products cost around 10-13 dollars; they're listed for 50 but I have an ongoing promotion for 50% off. After fees and whatnot, this leaves about 10-11 dollar profit per sale.

    I submitted two FB ads for 8 dollars total just to play around with the feature and see how it works. I'm growing my IG followers, I have a little over 1k but they are low quality followers. I'm thinking of buying fake followers to look legit then running an ad??

    Today, I spent $12 for the domain, and $8 for the ads. I'm on the shopify free trial for two weeks. I'm thinking of spending maybe 20-30 more in advertising. I'm not sure if I should focus on facebook, IG, or a mix of both. I also have to get some help making my site look good because it's very plain right now, and I may have to spend money on a logo; I'm going to reach out to friends to see if I can do this for free.

    I'll see how my next two weeks go; if it seems like I'm throwing money away I'll probably quit after the free trial. If I can make a few sales (or even one sale lol) in these next 2 weeks, I'll keep at it. If i get any sales, all that money will be put right back into advertising until I can get some traction. My plan for the next week is to read up on SEO, add more products, tweak the website, and put together a few Facebook/IG promotions.

    I'm just going with the flow here and learning as I go, so I'd be happy with any advice! I will update whenever something significant happens, or at least once a week.
     
  2. iwillnbd

    iwillnbd Regular Member

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  3. Lunaaa

    Lunaaa Elite Member

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    $20-30 in facebook ads won't get you anything. Facebook ads aren't for low budget. There is a learning curve and requires alot of money to be lost. For example I lost $500 before I found a profitable product.

    If I were you, I would start posting in reddit.
    It seems like a great way to get sales on a tight budget.
    For example in this journey thread, I think he had over $500 in revenue just from reddit. FREE TRAFFIC!

    https://www.blackhatworld.com/seo/journey-to-500-a-day-shopify-dropshipping-reddit-fb.943381/

    You could also look into SEO

    And I also suggest buying Instagram shoutouts.


    Once you have saved up some money, then start with fb ads

    There was a 60 day trial for shopify but I just saw the offers not available anymore. Before your trial ends, go on live chat and ask for an extension and they will extend it for like 2 weeks extra, once its about to expire again try and get it extended again.

    Good luck on your journey!
     
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  4. Jklmno

    Jklmno Junior Member

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    Yup, FB ads is expensive. Spend $40 with no sale on it. I recommend using IG assisted by Massplanner for cheap traffic with Following/unfollowing method
     
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  5. mm123

    mm123 Newbie

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    Thanks for the advice! I will definitely take everything into consideration. Asking shopify to extend my trial is so smart and I would have never thought of it.

    I tried today to mass follow on IG but got blocked after 177 follows which was frustrating. At least now I know to keep it below 100.

    My store sells women's swimwear. I'm not sure if reddit is the right place to promote this but I will look into it. I feel like redditors are a bit more tech savvy and would tell I'm just dropshipping.

    My first facebook ad was denied because the photo I chose was too revealing. It was a swimsuit pic from the back. I chose another photo from the front and it went through. I ran a $1 ad simply boosting my page, got 42 views and 5 page clicks, the ad ends in 2 hrs. My second ad is a $2/day ad promoting my website. This generated 91 views and 3 website clicks, halfway through the day. One person liked my page.

    I had greater success with IG ads. I'm halfway into a $3 ad that generated 10 website clicks so far and a few followers. I used instagram's recommended demographic for this ad since I was just testing it out. I submitted 2 more ads for $3 today and played around with the demographics. I'm focusing on women 18-30 in US, Canada, and UK, who are interested in Beauty and fashion. I had two items added to a cart but no sales so far.

    I think instagram will be the way to go from now on. I will be manually following/unfollowing. My goal is 10k by the end of the 2 weeks, not sure if I can reach it if IG keeps blocking me on my follow sprees. I don't know if I should go for shout outs or continue running ads. I think with some tweaking I'd be willing to run pricier ads.

    Today, I spent $9 on IG ads so that brings the total spent to $29.
     
  6. whiteogreguy

    whiteogreguy Junior Member

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    it's all about the product and the niche. I dare call bs to what even @Lunaaa says because if your product is a low comp highly sellable product even a low cost fb campaign can rake in some good sales if you choose who you advertise to wisely. Seo will get you jack shit in short-mid term and I haven't tried IG but everyone seems to be happy with it so why not ? Unless you're geo-marketing and the country you've targeted doesn't use IG that much.

    If you're going worldwide then yes take @Lunaaa 's word for the market tactics but if you're selling to a specific region do your homework and find the most popular IM sites / forums and target those (even if it's FB) ... hell in my country the commercial public breathes FB so even the smallest effort add campaign will bring you orders.
     
  7. rhenardbaltazar

    rhenardbaltazar Regular Member

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    Good job, have patience and keep going mate. Best of luck.

    Edit: Didn't see the bottom part of your post.
     
  8. mm123

    mm123 Newbie

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    Quick update: Store got 52 visitors yesterday, but no sales. I tweaked it a little to make it look better and added more products.
    Instagram keeps blocking me from following/unfollowing, so right now I'm around 1.5k followers. I have 3 ads submitted, it's been 24hrs and they are still pending approval. Kinda frustrating because I feel like the ads give me good results.

    My first IG ad generated 14 website clicks for $3, and was viewed 392 times. I'm using IG's Insights tool to pick my best performing pictures and using those as ads. Whenever I try to make a collage and use multiple photos, IG doesn't let me promote it. I got an additional 24 website clicks from my bio (720 profile views).

    Facebook page is at 21 likes. Both of my ads together generated 18 website clicks. Once I start making sales I'll focus more on expanding my facebook, but I think Instagram is where it's at right now.

    Plan for the next 2 days is continue interacting on instagram and add 5-6 more products. I contacted a few pages for shout outs and I'm still waiting for replies.
     
  9. mm123

    mm123 Newbie

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    I'm really annoyed with Instagram. One of my ads just went from pending approval (for over 24 hrs) to ended, with 0 views and 0 people reached. I dont even know what happened and instagram support is almost impossible to contact. I went ahead and sumbitted a facebook ad. got approved in less than an hour lol..
    I have 2 more ads pending on instagram and who knows what'lll happen with them.
    Seems like I'm wasting my time with IG since I'm still blocked from following/unfollowing also. Gonna go ahead and create a few more facebook ads instead of sitting around waiting.
     
  10. hero76

    hero76 Power Member

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    Honestly you need $500 or more to start dropshipping. Its all trial and error, you may lose it all like most people do with any business!
     
  11. internetisfun

    internetisfun Newbie

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    How do you import the products to your website?
     
  12. mm123

    mm123 Newbie

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    Oberlo. I chose it because it's highly reviews and free up to the first 50 sales. I use the chrome extension that comes with it.
     
  13. internetisfun

    internetisfun Newbie

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    Forgot to ask some more questions. So how did you start? What steps did you follow?
    1. Domain + hosting
    2. Use shopify & oberlo
    3. Find a product you think will perform well on Alibaba/Aliexpress
    4. Import the products using oberlo
    5. Start selling

    Are these the basic steps? Thank you for your time & info.
     
  14. mm123

    mm123 Newbie

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    Well I had my idea first and foremost! I came up with a plan revolving around what I wanted my store to sell/look like. Came up with a catchy name, logo, bought a domain, used a free theme from shopify to set up a store. Then I used oberlo to import all the products that I found on alixpress. From the oberlo app, I changed the prices, descriptions, etc. After everything was ready I started working on my social media. Hopefully I start selling soon lol!
     
  15. mm123

    mm123 Newbie

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    Quick update:
    IG ads are just expiring and not running, so I have a FB ad running now that seems to be successful? No sales yet, just 2 abandoned check outs. :( Gonna add more budget to FB ads. 112 total visitors to the store.

    So far I've spent $18 on ads. Supposed to be a bit more but my instagram ads keep expiring. Going to put a few more facebook ads through since they seem to be successful. The one running right now is costing $0.21/link click. Gonna keep that running while trying out a few more.