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Shopify Dropshipping and Existing SEO

Discussion in 'My Journey Discussions' started by SEOMadHatter, Jul 6, 2017.

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  1. SEOMadHatter

    SEOMadHatter Regular Member

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    I've been getting into drop shipping more over the past few months and building systems for that. Wanted to experiment trying it with SEO traffic.

    The Store(s):

    Using Shopify as the CMS. I do work as a programmer and have a bunch of self hosted stuff but I put this together between 1-5am and I didn't really want to deal with payment processing stuff. It does everything I need for now and for like $20 a month I don't care enough to change it.

    First Store:

    I'm taking an old Amazon affiliate site which has been a dead project for a while. It was still picking up traffic but took a hit in the SERPS a while ago and I didn't have the time to do anything with it.

    The traffic for the niche is pretty big. Ranking first this would be a fair business in itself but it was making money from Amazon without getting that far.

    I'm curious to see two things here.

    1. How drop shipping from China with high margins and fewer sales compares against Amazon affiliate which means more sales but a much smaller margin.
    2. How a Shopify store ranks compared to a fairly standard Wordpress Amazon affiliate site. Keeping it fairly content heavy still but without the affiliate links.

    Now don't do this at home kids. That site had traffic and the correct thing to do would have been to use WooCommerce or something and change the existing pages. But it was a dead project so I don't really care if the domain flops.

    This was the current traffic:
    [​IMG]
    The drop at the end wasn't because of the onsite change (although that is a likely outcome at least in the short term if nothing else) the screenshot was just taken a little after midnight.

    I setup the store. Picked out a few products. There isn't a massive selection for this niche I'd actually like to ship from Amazon and I wrote similar code to keep the prices/stock levels right but I'll see how the AliExpress stuff does before I put any more work into this.

    Customised the theme. Looks alright. Nothing to write home about. Dressed up the product pages a bit.

    Original site was fairly content heavy. Shopify insists on a specific structure which means I can't keep the existing ranking URLs. I setup redirects which is something at least. Again - don't do it like this if you care about existing rankings.

    Biggest pain to start with is I'm not in the US And most of my traffic is. So far I've only enabled PayPal as a payment processor which comes with a myriad of problems but again I'll wait to see what happens if it's worth sorting a card processor for USD.

    Finished around 5AM. Little rough in places but it'll do for now. It's picking up some traffic from the existing rankings. Far from peak time for US traffic and the SERPS are likely to be pretty turbulent when Google realises what's happened so I'm not paying too much attention.

    I'll update when/if there's anything to update.

    Second Store:

    The first store is pretty niche specific. I've some other SEO traffic which normally goes to Amazon but I want to try with this as well.

    It's mostly an automated system. Mainly US traffic again but for various products so I wanted more of a generic store for this.

    I haven't had a whole lot of sleep and between work and training today I haven't got the second store up yet. It might go live tonight. Perhaps tomorrow. Depends how much coffee I can find in the kitchen.
     
  2. SEOMadHatter

    SEOMadHatter Regular Member

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    Alrighty. Updates, findings and assumptions so far.

    Trickle of traffic into site 1. Most of it to pages with no clear call to action for a product. Changed these pages a bit. My titles and descriptions were crap. Sell the result and give a clear call to action not the default feature blast Oberlo sticks in there. Redid these and stuck an exit pop I liked. Fixed some of the onsite linking now that the domain has fully propagated over. Made a couple more changes which should drive a bit more traffic to it.

    Site 1 is a crap shoot for traffic. Google might decide to freak out over the changes and dump the site off the SERPS entirely. If this happens I'll disable the trial day 59 and move on no harm done. It might decide that a domain with content and links and now deserving its original rank because it isn't an affiliate site any more. We'll see. I really don't intend to do any link building for this project but I'll leave it to sit for a few weeks and see what happens. It certainly won't stay as it is.

    Too few visits to product pages yet to draw any conclusions however I do have an assumption which is playing on the back of my mind.

    A lot of the dropshipping from Aliexpress is done on impulse items. Not such a big deal if customers wait a few weeks for delivery. But when they're literally searching Google for a solution 2-3 weeks for an epacket might be pushing it which might really kill my conversions.

    Not sure. Will see. Looking at dropshipping from Amazon as I'd rather deal with some of their products anyway. If I don't abuse the Prime delivery customers still get much faster shipping and I can sell some decent products. Margins will be smaller than Ali but I could still tack something better than the Amazon %. Just have to figure out how much of a pain loading USD onto an Amazon.com account will be.

    I'm doing some work to put together the traffic for site 2 just now. It should be up and getting traffic by Monday perhaps by morning depending on how quickly I can get through this.
     
  3. SEOMadHatter

    SEOMadHatter Regular Member

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    The AliExpress search could really use some work. That thing can go broad as fuck sometimes.

    Last nights changes working well. Traffic going towards the product pages now. Some of this traffic is a good proof of concept for site 2 so I'm pleased to see that. Interestingly Google has already noticed the change to one of the busier longtails and updated the URL and improved the ranking for that page. Way too soon to draw conclusions but I won't be complaining.

    Site 2 put together. The first one is pretty niche this is a lot broader. Design mostly the same but a few changes here and there for testing.

    Driving traffic to it is going to take a little more up front work than I'm used to choosing products and driving traffic. I might break out in a rash. Going to do it for now and if it looks like it works I'll either hire a VA or split this project with a JV and let them handle the products.

    Having some technical problems with the traffic source. Cropped up a while ago but I can't remember how I fixed it and I can't find the damn notes I need. Once I crack that I should start getting a flow to traffic to site 2.
     
  4. SEOMadHatter

    SEOMadHatter Regular Member

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    Small update.

    Site 1:

    [​IMG]

    Ooft.

    So the two main pages currently in the SERPS for these are the two very specific ones where AliExpress has a pretty limited offering. That won't help. And I think the long delivery time (even with ePacket) is going to kill this type of traffic. It is one thing to impulse buy something from a Facebook ad. But when you're searching for something you probably don't want to wait weeks for it.

    I'm still waiting to see what Google shakes the SERPS up at all now that it isn't an Amazon affiliate site. If the results look positive I think I'll just order some links for this domain rather than doing link building myself. If it ranked for the less specific keywords it used to I have a better offering of products I think would convert.

    Aside from that I added a live chat to try and work out what the problem is. No bites over the last couple of days. The next step is going to be remove the delivery delays and the payment method to see if people start putting it in the cart (but they won't actually be able to purchase).

    Site 2:
    Similar traffic for a different niche. Lower price items which should sell easier but will still have the long delivery delay. I really don't know if it'll work with someone searching for a product or a solution. Guess I'll find out.

    Unfortunately hit a bit of an unforseen delay with the traffic side of things I need to change things a little to split the traffic between the current monetisation and Shopify. Thought I'd have that done this week but hit a delay and it'll likely be after the weekend till it gets sorted.
     
  5. randybishop

    randybishop Elite Member

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    good luck bro!
     
  6. escobart

    escobart Regular Member

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    Traffic like ok. But add to cart rate seem lower. Maybe you need to do something I guess