Haha, I had to laugh at this crap from Shoemoney today. Please don't listen to this guy. That is... unless you want to laugh your ass off at stupidity. http://www.shoemoney.com/2011/02/02/monetizing-your-site-shoemoney-s-ep-19/ WTF... "95% of SEO is on page" This is the type of crap that will completely throw off people from finding good info. Most of his followers will hear "SEO is Dead..." and they will abandon all hope. But they will also jump on board with Shoemoney's next product or promotion because of how afraid they are. And just so everyone knows... SEO is not dead. I just changes slightly from time to time.