So I was checking competitor's backlink profiles for a new niche I am dipping my toes into and came across this backlink profile that just left me shocked this site hasn't been Google slapped so hard his AOL chatroom account felt it! The niche is rated around a 52 on Keyword revealer and a 56 on MOZ, so nothing spectacularly crazy competitive. Let's say the niche is gardening(makes it easier for the examples I'll need to give). So he has this site: seedsandsupplies.com(example) There are 10 PBNs in MOZ pointing at his site, all completely unrelated, with 5 articles each, all at 500-550 words, each pointing to a completely different site(all owned by him). Say one is gardening, diets, women's fashion, pet food bowls, and fourth of July party supplies(not those, but that related). Each of the articles are poorly spun(and on each of the 10 sites), with exact keyword matched backlinks for each one, every time. I found another PBN that was for an old private school (org not edu), he had recreated the entire site in flash, except the page linked back to his garden site, which is HTML(and the only page with over 300 words. BTW: each PBN was registered in his name, no trying to hide anything. Now none of this is shocking, I often run across junky PBNs, and use them to judge how hard it will be to beat my competitor, but now the part I hadn't run across before. Like I said, pretending it is the gardening niche, we're still pretending the site name is seeds and supplies.com He has redirected sites such as: Carrots.com Tomatoes.com Cucumbers.com Pumpkins.com To his main page. Then on his main site, when he talks about tomatoes, he has redirected: Carrots.com/tomatoes Tomatoes.com/tomatoes Cucumbers.com/tomatoes Pumpkins.com/tomatoes And it does this for every imaginable vegetable. The backlink profile of each of these is a bunch of single page web2s and blog comments blasts. Then he took it one step further, on his shopping cart, he has redirected: Carrots.com/buycarrotsnow Carrots.com/tomatoes/buycarrotsnow Carrots.com/tomatoes/buytomatoesnow And on and on, but I figure you get the point. And how many of these? I stopped at 42 domains redirected to his site, each broken down like that. Each of them registered in his name too. The main site has been around since 2007, so this isn't some churn and burn project, unless it was intended as such and just hasn't burnt yet. Depending on the keyword, he is ranking between #1-#12 no doubt pulling in some coin, but damn, Google gets a sniff, all that comes crumbling down, and I mean heck, it is in MOZ. I was also impressed because he tried to hide nothing! Just plop, here is everything I do.