My client came up with a unique cool dating idea. It is web 2.0 and nicely designed. This is the bit were I feel sick... Total visits in 9 months - 29,000 ( google 1800, the rest from twitter, 1800 from facebook) Total conversions to join the site free - 150 Average time on the site - 3.30 I have spent 20,000 developing this unique product and its clearly going over peoples heads. OR dating is ruined and far too competative, or just a naff industry to try. If you were me, would you? 1/ White label the site, cut my losses and forget about it 2/ Pay to have the site populated more with profiles then get affiliates to send me traffic and conversions 3/ Pick something else and spend the time and effort on that. Two schools of thought... 1./ Never give up 2./ When somethings not working , know when to cut your looses. be gentle... happy to send you pm of the idea, but with these numbers would you not be pulling your hair out... There is so much apathy on the net and facebook has killed a lot of things. This has taught me that to succeed with a mainstream product you need. Huge budjets. An even more radical idea. I am trying not to cry, I feel so sick and this has kept me up all night. I cant keep throwing money as this as it may just be a shit idea or a way to competative market place. Wish I knew you before I started!