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Sex sells - even when it's not sex

Discussion in 'Copywriting & Sales Persuasion' started by LockerWizPro, Apr 19, 2016.

  1. LockerWizPro

    LockerWizPro Jr. VIP Jr. VIP

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    So we all know the famous company GoDaddy. And I'm sure a lot of you are aware of their advertising campaign, "GoDaddy Girls". Half naked women is literally as far off as you can get from websites, but they seem to be doing well and they're sticking with it. Also, here on BlackHatWorld, I've seen a lot of advertisements using less-than-modest women for their graphic. It's a fact, sex sells.

    But recently I saw a website that catches the eye without actually using a picture, or anything sexual at all. However it still will affect some people in the same way as the "sex sells" idea does. While it might not be intentional for this website, this is still a strategy often used for marketing/advertising.

    proxyhub.png

    Now, as some people might recognize, there are a lot of letters that some people see on a regular basis in that name. The p, r and o together, with the word "hub" will catch a lot of eyes, even if the eyes have no interest in proxies. For those of you who don't know, one of the leading adult websites is titled "pornhub". Even if someone doesn't think of "pornhub" when they see it, it still will trigger the subconscious of many users of the popular website, making them glance at it. Now some of you might say this is a stretch, but the logic is still there.

    Here's an example of some titles that could be used in the same way.


    • "Six Easy Gift Ideas For Your Girlfriend"
    • "Juicy Pea/Corn Recipes"
    • "Look How She Got On Santa's Naughty List This Year"
    • "Emily Karnel Giving Furniture Stripping Lessons"
    • "Rebecca Lawing's Biggest Asset Might Be Her Smile"
    • The list could go on.

    Okay, so none of these will probably be actual titles of anything realistic, but it shows the idea. As subtle as they are, they all use the same marketing tactic.. selling sex to your subconscious.

    The first one puts the letters S, E, and X very close to each other, later followed by the word "Girlfriend". While the word "Girlfriend" by it self might not do much, when you throw those magical three letters to accompany it, it's something that your subconscious will quickly pick up.

    The second one uses the word "Juicy", next to the word "Porn" (only it's separated by 4 characters). It really doesn't take much for your subconscious to not overlook the "ea/C" in that title.

    The next two are straight forward - the first using the word "She" and "Naughty" close by each other, and the second one using a female's name accompanied by the word "Stripping".

    The last one, as some of you may have already guessed, can easily be picked up by your sub-conscious as "Rebecca Lawing's Big Ass".

    Now if you were to see any of those titles anywhere else, you probably wouldn't have thought much of it at all.

    he psychology behind the whole "Sex Sells" idea is pretty straightforward, but to end the post I'm going to explain it anyways.

    Just like all species in nature, one of the things that keeps the human race going is that we all want to reproduce, or have intercourse, or really any sexual pleasure (especially caused by another person). Sexual pleasure activates a certain "reward system" in our brains. For example, a mating call is used by many species (male AND female) to attract others, and species will often have to compete with each other to finally get a mate. Well, I guess what I'm trying to say is, it's a lot of work to mate. When you do mate though, you activate your reward system in your brain. Another example of how a reward system can be activated is when you work for money, your reward system is activated when you receive it. This is the reason that KFC actually pasted a picture of a small $100 dollar bill where lettuce was sticking out in a sandwich ad.

    kf2.png

    Anyways, I'm not talking about how money sells, I am talking about how sex sells.

    With today's technology, a very large percentage of males and females regularly are accessing pornographic material. They're activating their reward system every time they do. Now when people activate their reward system by watching videos, the videos are accompanied by titles that often start with a female's name, and include words such as naughty, stripping, sex, big ass, etc... Now with a subconscious that loves being rewarded, it's going to notice any time those words are put together, even if they're not actually "together", but just have the letters spelt out.

    If you're still not convinced your mind can put those letters together, here's a paragraph that has been all over the internet that shows how easy it really is.
    Note: I'm not in any way condoning the use of subliminal advertising in sales persuasion, I am only shedding light on how it is often used in marketing.
     
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    Last edited: Apr 19, 2016
  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Always wanted to enter the adult niche man.

    btw very well put up!
     
  3. javabro

    javabro Power Member

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    Wow. Thanks for sharing this. Good read.
     
  4. LockerWizPro

    LockerWizPro Jr. VIP Jr. VIP

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    Thank you :) I am getting into the adult niche via social media. I'm building up followers but I'm hoping to make money when I start to monetize!

    Thank you, I'm glad you appreciated it :)
     
  5. Daveblogs1

    Daveblogs1 Newbie

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    Really good post, appreciate the time you put into it! The KFC dollar bill cant believe that works haha
     
  6. CityCowboy

    CityCowboy Newbie

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    Large Advertizing Companies realize this fact, they know that sex sells, that's why you only see hot chicks in banner ads and tv ads
     
  7. perlaking

    perlaking Newbie

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    a very good read here ...keep it going bro
     
  8. goodperson

    goodperson Elite Member

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    Useful information. Thanks my friend
     
  9. Sombrero

    Sombrero Supreme Member

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    Cool read, the clickbait titles are hot using such technique. It does not work with me but I'm sure it's making a killing. My BS meter is high endurance.
     
  10. evilk9

    evilk9 Newbie

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    Good read OP, thanks for sharing!
     
  11. j3zr33l

    j3zr33l Newbie

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    Very insightful post. Human psychology is a very interesting and bizarre thing.
     
  12. MayhemMarketing007

    MayhemMarketing007 Jr. VIP Jr. VIP

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    Amazing. Using psychology to our advantage is vital in sales and marketing. I have to learn how to create more compelling clickbait titles. Thank you for these tips.
     
  13. Riki Stein

    Riki Stein BANNED BANNED

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    Keep it going bro, a very good read here...