"After gaining control of the domain, Cohen produced an advertising-heavy site that received up to 25 million hits a day. From payments for click-throughs and other advertising, Cohen was reportedly making $50,000 to $500,000 per month." - From wikipedia
Think that was the good old days of porn. Company that owned it went bankrupt last year and I think it was auctioned off. Gary Kremen [sp?] was the guy that had it stolen by the lawyer. I think he also started Match.com! Sheesh.
I use to advertise on it back in the day. and it was in the millions daily. but that was over 10 years ago. with Search Engines type in doesnt do as well now and days