Feel like a competitor is getting all the business in town? Learn from those who do it superior, improve some things of those who do inferior. Here are 7 wonders (as what I call them) you can learn from the competition about digital strategy: Make Your Website Responsive Your audience is going mobile and so should you. A good responsive site puts simple navigation at your fingertips. Be sure that your phone number or email information is displayed prominently, if someone is viewing a mobile version, they may want to get in contact info right then and there. Be Sure to Deliver and Be Consistent With Your Content Don't let your blog fall to the hard shoulder and go inactive. It's a no brainer, and yet many brands fail at this. It's not simple coming up with quick ideas for scheduled blog posts and this is where honesty and transparency can come into play to engage a potential consumer. If you are planning to launch a new product, use blogs to get opinions from your readers. Layered Landing Pages :spider::spider: Pouring customers to your homepage is great, but directing them to landing pages that pierce down deeper into the site is much more important.Most businesses offer a variety of products and services and need landing pages for each category of product and service. That is the only way to build presence in that market. Always be optimizing and improving :bubblegum:bubblegum Don't get jammed, thinking that you have put something there online out there and it will start floating business for you. It's never going to be perfect for gaining business through your website until n unless you get that optimized. It's a process. The longer you wait to start, the longer it'll be until you're able to reach your goals. Be social Being social doesn't mean you HAVE to have pages on all social media channels. But being social DOES mean you should have at least two or three of these profiles set up that you regularly post and engage on. Be consistent! Social media can be an enormous marketing tool to help you expand those preliminary fans and followers, and once you have those followers, it's also a great tool to reach those who know, like and trust you. Track You can start building your online presence today, but how do you know if it's working?Google Analytics is also a great way to track your website traffic. If you're not tracking these, then you won't be able to be acquainted with trends or identify why a decreased number of visitors may have happened. Being able to track your online presence may not necessarily help you with ROI, but it will help you establish what is working for your business and what's not. Patience :sleeping::sleeping: Your online occurrence has enormous potential to get your business recognized through various online channels. But it takes time, and so you have to be ready to be patient. If you're able to begin constructing a strong platform, create consistent and valuable content, establish a presence on social media, and build meaningful relationships online, then for sure momentum will be on your side.