Setting Up Required Login To View Content On Massive (170k backlinks) Site

Discussion in 'White Hat SEO' started by blackhatldn, May 13, 2015.

  1. blackhatldn

    blackhatldn Newbie

    Jan 12, 2015
    Likes Received:
    Hi Guys,

    A huge content site i've been working with is building a new site and wants to put the majority of content (long text content that is quite 'seminal' and popular) behind a login. They have 170k backlinks and receive around 25k sessions per month from referral traffic so it's a big chunk to mess up.

    From an SEO perspective what i'm worried about is a high bounce rate and potentially search engines seeing the pop up login wall (even worse would be a redirect to the login page) and this hitting the trust/quality.

    What seems to be common now (i.e. The Sun) is allowing you to see a bit of the article but not the full piece that then links you to the login page from the content. This seems the best way to me - the URL and at least some content stays the same and will reduce bounce rate the most.

    Has anyone got experience/ideas with getting people to login to use content on site?