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Setting a Higher Product Price or Lower?

Discussion in 'Making Money' started by onelifeaway, Dec 13, 2008.

?

Which price do you find/feel gets better sales for a good product/software?

  1. A Higher price of $100+ (Seems like a good product)

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  2. A middle price of around $50 (Most products)

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  3. A Lower price of around $20 (These all seem like crap)

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  4. FREE or for something like $5 (I LOL when I see these)

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  1. onelifeaway

    onelifeaway Registered Member

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    I have a question and the question is in the form of a poll...

    What would be better? A Higher price for a Software Product or a Lower price? The prices are $100 or $50 or $20?

    The reason I ask is because I have heard a lot about different pricing strategies and some people say that price has no effect on sales... Is this true? I have also heard that the higher the price the better because it puts more weight behind your product. Please vote and then discuss this.

    Have any of you found that a $100 product doesn't sell as well as a $50 product?
     
  2. peter1988

    peter1988 BANNED BANNED

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    $47 / $97 $67

    these 3 prices are quite common in ebooks ;)
     
  3. mutantseed

    mutantseed Registered Member

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    it depends on the product your selling.. if the position of your product is unique, problem solver, one of a kind thing you should go for higher price.. cos i agree with the saying that the price add more weight to your product..

    just look all that membership type product here .. they all pricey.. but it still worth it from what i learn ...

    mutantseed
     
  4. jbryant30

    jbryant30 Regular Member

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    Yeah. You have to decide more customers + lower price or less customers + higher price. If it is exclusive knowledge that in the past you have been the only person who has had access to it, then have a high price. If it is just regular knowledge you compiled into an ebook, then charge a lower price and appeal to a bigger audience.
     
  5. theundreamer

    theundreamer Registered Member

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    what about common and unique knowledge? what about a high price to begin with and go lower later (or perhaps like a trend I've seen have a high price, but temporarily go low price for a few sales and "warn" them before the prices rise)?
     
  6. ikuzam

    ikuzam Registered Member

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    when low price something people always think low quality
     
  7. InfoPIP

    InfoPIP Junior Member

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    You're looking at this the wrong way. There isn't a general "pricing strategy" for software or anything.

    Base your price on the value that your product delivers.

    I once sold a 2 page report for $800 because i knew the client could make double that in the first day.

    I prefer high-ticket items (as long as they deliver) because it's easier to reach your "earning" goals.
     
  8. ebikerz

    ebikerz Regular Member Premium Member

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    You have to test the price, high with fewer sales or lower with more sales. Test test test till you find the price that is most profitable for you.:D