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Server response time and rankings

Discussion in 'White Hat SEO' started by domainmadness, Jul 15, 2013.

  1. domainmadness

    domainmadness Senior Member

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    I was just wondering have anyone tested this?

    Right now I'm running my sites on shared hosting accounts and server response times can be quite high. Changing to VPS would lower response time, right? But have anyone noticed any boost to rankings if moving from shared to dedicated?
     
  2. Oukast

    Oukast Senior Member

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    It is a factor, and server location closer to your target market will always help (even if not with ranking itself, but customer POV), but unless you're experiencing major slowdowns and running actually big and highly populated sites, I wouldn't see it as something that needs changes.

    I run sites on both shared and VPS (smaller and bigger projects), and they both have ranked just as fine. As long as the shared host is not overcapacity, which they might in many cases be.
     
  3. AquaticGamer

    AquaticGamer Jr. VIP Jr. VIP

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  4. GreyKnight

    GreyKnight Regular Member

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    It's a factor, but definitely not a very large factor.
    My big website has recently upgraded to a better server, have bigger bandwidth, and with more efficient coding/database.
    No change in SERPS at all.
     
  5. gravit8

    gravit8 Newbie

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    Speed is a factor in Google adwords in terms of your score and ultimately how much you pay for clicks. In terms of usability there are a alot of examples where better speed leads to more conversions. A slow response time is probably used negatively by Google as they have stated how important speed is many times.