HI there, I keep saying to myself "gosh BHW is a gold mine" and i'm trying to be as useful as i can. So here is the breaking news of the day for you !! Google, Yahoo and Bing have just told that they will try to implement new meta datas to make the robot's reading easier. The point is that informations which are stored in databases are difficult to organize for a SERP cause when these datas are converted in HTML they loose their good structure. So they should enable new mark-ups in HTML pages to be able to read better. We are talking about 100 new meta datas which is quite huge :/ ! Here are the sources PHP: hxxp://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html PHP: hxxp://www.ysearchblog.com/2011/06/02/introducing-schema-org-a-collaboration-on-structured-data/ PHP: hxxp://www.bing.com/community/site_blogs/b/search/archive/2011/06/02/bing-google-and-yahoo-unite-to-build-the-web-of-objects.aspx Here are the explanation of mark-up : PHP: hxxp://schema.org/docs/gs.html Personally, i think that will be time-consuming aspect but it should worth it ! What do you guys think ? I don't have the time to explain it all as english is not my langage but you can dig on your side too and report what you've learned. "If you found this thread useful a thanks or rep is always appreciated"