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[Seriously?] What Most "Marketers Are Doing WRONG". Stop losing out on $XXX+ a day!

Discussion in 'Making Money' started by Garcian, Jul 28, 2013.

  1. Garcian

    Garcian Registered Member

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    Part 1: I will be releasing all three parts over the coming days and adding more overtime as I feel like it.


    Disclaimer: This isn't intended to be a super lengthy in-depth post. This is just to get a few wheels spinning, as I am super busy, but have not until recently been an active member. So, now that I have been freeing up more time and closing out older projects, I am making more of an effort to network and contribute. Though, a lot of this will seem obvious to some, but most I've seen need to read this.


    This mostly my thoughts on going from method to method chasing to building a sustainable business.


    What Most "Marketers" Are Doing


    There has been a weird trend I have been seeing on the board. Aside from the usual "How Do I make moneyz post", I am finding more and more often, "I have this much traffic in this niche from this source, now what?" type posts. And it's extremely baffling. My first thought, was "How can people be just spending money without any real idea of what they are going to DO exactly to make money, which is.. you know....the end goal?".


    I thought about it, and I realized, what most marketers are doing is something I like to call (pardon the expression) Sh*t at the wall marketing. They are buying tools, ebooks, just a bunch of sh*t and launching "campaigns" and methods without any real UNDERSTANDING of who they are targeting except maybe 14 year olds or people who use Facebook. They do this, and hope that something sticks, and they start making money from it.


    The thing is, people are doing reasonably ok with this style of marketing. Buying things, finding a general idea and doing their thing. But, the vast majority, it doesn't workout, and they get discouraged, frustrated, and angry, and make several "I hate my life, I have nothing, I don't think, please give me methods and love". It's ok, almost everyone has been at that point before. It's when people stay there, and wonder why they still aren't profitable that's bothering me.


    The mentality most approach business from is this:


    CPA offer > Buy software or get method > copy method > make tiny changes > get traffic > direct link to most likely extremely untargeted unsuitable CPA offer > profit?


    When I see this, and get questions like this, most who know me the first words out of my mouth or written are "Who is your target demographic"? Then I get the deer in the headlights look.


    As if this wasn't bad enough, when I see them:


    A) sending a sh*tty newsletter to their customers (yes, everyone you convert is essentially a customer, if you are you know, trying to run an actual...business with longevity. If not, that's cool keep going) that is basically just a half assed article and an offer without even offering any value or effort to build a relationship with their list.


    B) I look at their "website" and see it's a giant advertisement with words on it, not a source of information their customers would want to come back to often.


    C) They completely rely on one method of traffic.


    A part of me feels like this is a bit appropriate:


    seppuku-because-it-seems-like-the-best-way-out-of--MaA7Hi.jpg


    Then, I realize, they know no better. Blackhat can be a bit short sighted, but even the most basic of methods such as flyers, would be much more profitable with proper research, testing, etc. etc.


    Think of a campaign being made like a chef cooks a meal, preparation is everything. What would it look like if a chef took the eggs and threw them into a bowl with rice unchopped and seasoned chicken and tossed it in the oven. Basically, like what you are throwing at walls.


    Tracking + Research + Traffic & Monetization


    You have to put in the time to research, there are a lot of tools I use to research before I attack a certain market. A tiny checklist would be:
    -What are people already in this niche doing:
    -Who is in this niche/market that is currently buying and what are they buying
    -Where are they hanging out
    -What channels are they using to find solutions to their problems
    -What offers/products haven't been exposed enough
    -What barriers to entry are there
    -How much paid traffic has costed
    -I look for news related to it, facebook groups, forums and I read them and make notes on recurrent themes.


    But this is just to give you an idea of what I mean. My main skill is monetization, I can make most kinds of traffic profitable in some way. Why? Because I take the time to REALLY understand who I am targeting.


    Whereas most go:


    Keywords > offers > website > traffic method > prayer > conversions?


    I go:


    idea > research > competitors + keywords + demographic data + related information and niches > multiple methods to get traffic > find relevant offers or create a product if necessary > setup tracking > get website created with quality content that is relevant to this niche and share worthy > capture leads + have upfront offers on website > build relationship whether through newsletter or free products > send offers that are relevant and partner with those that have things I deem quality and relevant to my audience > optimize > get similar traffic from other places > $$$$$$




    Next Part WIll be On:


    -Understanding Your Demographic
    -How to find where they hangout + diversify your traffic
    -How the money isn't just in the sales
    -A few ways to monetize to get your wheels spinning


    Hope it helped someone.


    Cheers.
     
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    Last edited: Jul 28, 2013
  2. islandman1010

    islandman1010 Elite Member

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    Red text on black background is almost impossible to read.
     
  3. hedgy73

    hedgy73 Regular Member Premium Member

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    Thanks for the post some interesting stuff there I hadn't really thought about before, looking forward to part 2 :).
     
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  4. Garcian

    Garcian Registered Member

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    I kept trying to change it, but for some reason it kept reverting. Handled.
     
  5. cryptons

    cryptons Jr. VIP Jr. VIP Premium Member

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    Interesting!

    Posted via Topify using Android
     
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  6. Garcian

    Garcian Registered Member

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    Appreciate it. I will try to get to any questions anyone has whenever I have time.
     
  7. phracktl

    phracktl Regular Member

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    Keywords > offers > website > traffic method > prayer > conversions?

    Love it :)
     
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  8. Garcian

    Garcian Registered Member

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    ^ If only you knew how accurate that is. While it's true, conversions are never assured, alot of people are pretty much betting their money with the level of uncalculated action they are taking.
     
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  9. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Next Part WIll be On:


    -Understanding Your Demographic
    -How to find where they hangout + diversify your traffic
    -How the money isn't just in the sales
    -A few ways to monetize to get your wheels spinning


    You writing this by yourself or copy pasting?

    If this is your work, how much would you ask for an article? (if you're interested in selling these articles)
     
  10. Garcian

    Garcian Registered Member

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    I am writing these myself.
     
  11. aldoraine

    aldoraine Regular Member

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    Good stuff. So, I take it you're not into direct-linking offers?
     
  12. hameem

    hameem Elite Member

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    Nice one.

    Questions:

    how do you go about finding ideas?

    do you basically make your money from email marketing? What kind of service do you use to capture the leads and send emails?
     
  13. Garcian

    Garcian Registered Member

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    Not really, because for me there is alot more money in a longer CLV than a one off, that's alot of potential money being cut early.

    It depends, one through browsing news sites, forums, bookmarking websites, youtube, etc. etc. and some by just typing in random niches and browsing blogs and blog comments for ideas. They come from anywhere, and once I have them recorded, then I usually map it out on a piece of paper (I'll post an example at some point), then do my diligence.

    Partially. And MailChimp, can't post links.

    As I said, my best skills are monetization & finding good markets to pillage.
     
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    Last edited: Jul 30, 2013
  14. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Ok, so what would be the price for aritcle (let's say 1000 words).
     
  15. Garcian

    Garcian Registered Member

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    I am in a lul in projects right now, I will write you something simple yet thought provoking for free as a show of good will since I have alot more free time. I have a writer I can pass on to you that writes to my same level of quality for $2 per hundred words, but is a solid researcher and includes sources for research on whatever niche and topic. Hope it helps.

    Cheers
     
  16. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    I have writers, I just wanted you to write about this topic, from your point of view. You know, opiniated article. I don't need "well researched" articles. I have my writers for that
    Anyways, thanks for your offer
     
  17. Goal Line Technology

    Goal Line Technology Senior Member

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    [​IMG]
     
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  18. Goal Line Technology

    Goal Line Technology Senior Member

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    A social revolution is taking place, and the marketing industry is playing a major role in it.
    Society has evolved into a critical, thoughtful and connected mass of people that isn?t anymore so easy to fool.
    For years, advertisers and marketers have used the tactics created by the father of PR Edward Bernays (Freud?s nephew), for commercial and political purposes.
    This isn?t conspiracy theory bullshit, these are hard facts.
    Bernays wrote that if we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.
    I personally think that this dude?s a bit dated. His tactics clearly worked for the last 50 years, but they ain?t working anymore, my friend. People are hungry for transparency, and we marketers have the challenge to present the truth of our product and our company in the most genuine way, while still turning a profit.
    So what does this have to do with online marketing?

    Everything.
    When you think of online marketing, what are the first things that come to mind?
    If you?re a marketer, you?re probably thinking of SEO, SEM, display ads and social media. If you are not a marketer, then you either have no clue about it or (even worse) you think of pop-ups and annoying banners that try to distract you from your favorite content.
    A marketer?s job should be to attract and not distract, to engage and not manipulate. Money is just a natural result of these efforts. Bam!
    This revolution is unstoppable because it?s driven by technology, and if there?s something we?ve learned from history, it?s that technology always wins. (If you think I?m not right, you can just ask music-record or video-rental stores).
    The only choice you have as a company is to participate.
    If you so choose to participate (and, I mean, who wouldn?t), here are my personal top 6 rules for Online Revolutionary Marketing?

    1- Marketing by the people, for the people

    It doesn?t matter a lick if you do ecommerce, ebanking, B2B, B2C, fashion or political propaganda. If there?s not a strong sense of storytelling, a WHY before the WHAT, a reason for your audience to engage your brand and a movement behind what you?re trying to sell, then you can forget about it. You won?t last all the way. You may push it hard, burning your marketing dollars on paid campaigns and, yes, you?ll have a bunch of new acquisitions, but you know what? That?s not going to last, my friend?there?s no glory without an awesome retention rate, a strong UVP and, most importantly, happy and loyal customers.
    2- Search engine has gone social

    Don?t even let me start on backlink strategies that seem white hat (or gray or black hat, whatever). There?s no way to predict what Google would do with its algorithm and, even if you could, you?d waste so much time adapting your team and your strategy to the new Panda, Penguin, Godzilla or Bigfoot update that you?ll fail.
    There are three things you need to understand about Google?s search engine: content is king, king is the content and that if there?s an SE King, that would be? yes, you got it, CONTENT.
    Gabriel?s Google Formula:
    AC+AS+AP/TI=AGR
    Awesome Content + Awesome Story + Awesome Product/Targets Interest = Awesome Google Results
    3- Online is a consequence of technology, not the core of marketing

    First you are a marketer, then you decide whether you want to tell your story online, offline or with smoke signals.
    4- It?s marketing, not science

    There?s a reason why I dropped engineering school to study business. We marketers are the missing link between the vision of the entrepreneur and the reality of the product. We nail it. Yes, nowadays it happens that we all need to be a bit more techie to make the most out of the Internet and the advantages it brings, but that?s just like knowing how to use a cell phone?meaning, it?s too obvious. Technology?s a natural part of the environment and therefore a natural behavior. No, you don?t have permission to be a technical illiterate.
    5- Don?t be a caveman, embrace the future

    Online advertising give us the opportunity to learn exactly what our customers want, who they are and, most importantly, measure if our efforts paid off.
    Establish SMART goals

    • Specific
    • Measurable
    • Attainable
    • Relevant
    • Timely
    Don?ts


    • Gain more brand awareness. That ain?t specific, yo.
    • Customer happiness. If you?re in a love relationship, y?all know that?s impossible to measure.
    • Don?t fool yourself. Aiming at a 100% conversion rate is idiocy. Find something you can achieve. But also don?t be too conservative, so you and your team are always at 110% capacity.
    • One gazillion likes on Facebook isn?t relevant (especially if your business works like mine and y?all want to launch an awesome product to the market and make some money, then I don?t have to tell you that having a bunch of likes is not relevant.)
    • ?We?ll do it somewhere this year? is equal to ?it?ll never happen?. If you want to see it through, commit to a deadline.
    Do


    • [B]Numbers are awesome.[/B] Measure visits, leads, sales, revenue or profit.
    • Understanding your business and the overall business plan is crucial. That?s the only way to know if what you are doing is relevant for the company. Is it about gaining loyalty and retention? Increasing MRR? Increasing customer base?
    • Deadlines can be deadly for the morale, but are a necessary evil. They will make you and your team sharp. Use them smartly.

    6- Last, but not least, enjoy the offline advantages of marketing

    Technology is here to improve our reality, not to replace it with a virtual one.
    Go out there, attend events, meet people, talk, smile, share the love and enjoy.
     
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