This shit's going on right now: https://www.linkedin.com/pulse/seos-afraid-images-googles-new-serp-layout-jake-greenwell Your page content is gonna become part of a social network-like timeline format on the SERPs. That's why they been testing those card-like search results..... If this goes through then SEO is dead, for real.... not because you can no longer rank, but because even if you do rank nobody will get to your site : the content is consumed right there on the " timeline SERPs".... This is seriously fucked up. Seriously, majorly, big time fucked up. ---- ADDED: Some time ago I noticed that my AMP pages got served straight from google.com...google was like a CDN distributing my content, without ads, without any images or logo or ID, just Google.com serving my content....that's exactly what this is about....you won't even know google is serving your content.