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SERIOUS SEOMOZ ON-PAGE SEO QUESTION (for the experts)

Discussion in 'White Hat SEO' started by Toocoo82, Sep 5, 2012.

  1. Toocoo82

    Toocoo82 Regular Member

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    Ok, so a client wants me to rank 15 keywords for them. I've been running the seomoz onpage tool, and pretty much getting a "B" average for most of the keywords on the homepage.

    These are mainly the things I'm missing (and anyone who uses SEOMOZ knows exactly what these mean):

    - Appropriate Keyword Usage in Document
    - Keyword Usage in Image Alt Attribute
    - Appropriate Keyword Usage in H1 Tag
    -Keyword Usage in the Meta Description (I'm using yoast, so do I need to disregard this?)
    - Keyword Usage in Bold/Strong/Emphasized/Italics

    So here's my questions:

    1.) Do I have to have 15 img alt attributes (1 for each kw)?
    2.) Do I need to bold/italic all the 15 words on the page.
    3.) Do I need just H1 Tag, or do I have to put 15 H1 tags (1 for each kw)?
    4.) Do I have have to mention each kw 4 times each on the homepage?
     
  2. Lazlo1967

    Lazlo1967 Junior Member

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    First, I probably would not shoot for all 15 keywords on the same page. I would attempt to group them logically and create sub-pages and rank those. For example, I have been doing SEO for a vacation resort that wants to rank for things like beach vacation in belize, honeymoon in belize, wedding in belize, dive vacation in belize, etc. Instead of trying to rank for all of these on the homepage we created sub-pages for each.

    So to answer your questions:

    1. Img Alt tags should actually describe the image. Don't try to keyword stuff them.
    2. Use Bold, Italics, etc. to highlight what you want the visitor to see. Don't get so caught up in SEO that the site doesn't convert well.
    3. No, most pages have one or at most maybe 2-3 H1 tags. I think 15 would look very unnatural.
    4. No! Not sure where you got the 4 times advice? Write naturally and be sure to include closely related terms since Google uses LSI to group similar terms.
     
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  3. shailzrocks

    shailzrocks Jr. Executive VIP Jr. VIP Premium Member

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    - Appropriate Keyword Usage in Document -> 1 or 2% Keyword Density
    - Keyword Usage in Image Alt Attribute -> Like lazlo mentioned.. Just describe the pic with the keyword in it..
    - Appropriate Keyword Usage in H1 Tag -> 1 H1 per page - RECOMMENDED
    -Keyword Usage in the Meta Description (I'm using yoast, so do I need to disregard this?) -> You can tweak the meta description. If you put it on Yoast, it will just use start of the content on that page. Its recommended to add meta by yourself.
    - Keyword Usage in Bold/Strong/Emphasized/Italics - Again Lazlo gave a nice explanation for this.

    Hope you got all your queries solved
     
  4. boomboomer

    boomboomer Executive VIP

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    With the next penguin update just around the corner, you might want to hold off some over optimization. Penguin has already targeted over optimized site and the last thing you'd want would be for your client's site to be hit. You can make the changes once the dust over the new update settles.
     
  5. Toocoo82

    Toocoo82 Regular Member

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    From SEOMoz is where I got the 4 from.

    I took your advice. Out of the the 15, I took the 3 strongest keywords mentioned in the page title, and optimized those (ended up with "A" report), and used lsi and secondary keywords to make the page more natural. I'm going to focus on making 15 pages for each keyword, and optimizing them the right way. And I only kept 3 h1 tags, so I'm thinking I'm on the right path?

    Any suggestions?
     
    Last edited: Sep 5, 2012
  6. Lazlo1967

    Lazlo1967 Junior Member

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    Sounds about right. I would personally shoot for just one H1 tag unless you are using them more like H2 tags (H1 usually for the page title/header and H2 usually to break up page by section).
     
  7. subster

    subster Elite Member

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    look which keywords of this 15 are already ranking ( no matter where ), and use this subpages as targets. those sites are seen by google as the most relevant for your keywords and will be much easier to rank for. at the same time you should add authority links plain and with your clients site name to the homepage.