Ok, so a client wants me to rank 15 keywords for them. I've been running the seomoz onpage tool, and pretty much getting a "B" average for most of the keywords on the homepage. These are mainly the things I'm missing (and anyone who uses SEOMOZ knows exactly what these mean): - Appropriate Keyword Usage in Document - Keyword Usage in Image Alt Attribute - Appropriate Keyword Usage in H1 Tag -Keyword Usage in the Meta Description (I'm using yoast, so do I need to disregard this?) - Keyword Usage in Bold/Strong/Emphasized/Italics So here's my questions: 1.) Do I have to have 15 img alt attributes (1 for each kw)? 2.) Do I need to bold/italic all the 15 words on the page. 3.) Do I need just H1 Tag, or do I have to put 15 H1 tags (1 for each kw)? 4.) Do I have have to mention each kw 4 times each on the homepage?