1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Seperate Blog or Attached to site?

Discussion in 'White Hat SEO' started by Taktical, Jan 4, 2012.

  1. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    i've got a new coporate client with a pretty heavy duty site, currently sits at PR4. they dont have much content or backlinks, but they are a brand name. I asked their IT head if they have a blog, and she told me that they do, but its hosted on a seperate nameserver and while it's techinically a subdomain of the main site, for all intents and purposes its a stand alone blog.

    my question is, do i ask them to move the blog and make it a part of their current site (a difficult task for them), or do i promote the blog seperately and just keep linking to the main site?

    its worth noting that without the blog, there isn't much new content on the site everyday. its pretty static.
     
  2. theorbital

    theorbital Registered Member

    Joined:
    Nov 14, 2011
    Messages:
    91
    Likes Received:
    261
    I just took on a new client and he had a separate blog and I integrated it with the main site on a subfolder like /blog

    seems to be working rather well, he is slowly climbing in the serps
     
  3. the_demon

    the_demon Jr. Executive VIP

    Joined:
    Nov 23, 2008
    Messages:
    3,177
    Likes Received:
    1,563
    Occupation:
    Search Engine Marketing
    Location:
    The Internet
    I would integrate it as domain.com/blog and utilize cross site linking within the context of the posts. This will help index their sub pages and will also create an association between the keyword and the page on their site.

    Try thinking about this from a branding perspective, do you really want prospective clients having to remember 2 urls vs 1?
     
    • Thanks Thanks x 1
  4. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    1,922
    Likes Received:
    1,302
    Occupation:
    Peeping Tom
    Location:
    Florida
    Hey Taktical just wanted to derail your thread a bit and thank you for your inspirational thread on offline SEO. I landed my 1st gig last week and should be landing another soon. I even used your contract to get it all in writing!

    Anyway, conventional wisdom would tell me that good content on site is the building block for good SEO. Right now the Off Page Blog is really just a series of backlinks to the site, while you and I both know this is not bad it is hurting the on page aspect.
     
    • Thanks Thanks x 1
  5. SahL

    SahL Elite Member

    Joined:
    Jan 8, 2011
    Messages:
    1,594
    Likes Received:
    1,296
    Occupation:
    ★SEO expert and ★Sexpert
    Location:
    Bombay
    Home Page:
    Domain.com/Blog Would be the best option.

    /blog is easy to remember and the posts would be considered as posts of the main website.
     
    Last edited: Jan 4, 2012
  6. oscarmike

    oscarmike Regular Member

    Joined:
    Sep 16, 2011
    Messages:
    237
    Likes Received:
    44
    Hi,

    Nice question...

    In the company i work for (9am-6pm), they have their blog located in blog.ourbrandname.com now that somebody have suggested to put it at ourbrandname.com/blog, do we have to create new posts or just transfer the entries from blog.ourbrandname to brandname.com/blog?
     
  7. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    You can use rel=cannonical or 301 redirects to drive the links over and repost the articles on the right page.
     
  8. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    guys i think my question has been lost here. I'm not asking what domain name to use for the blog, i'm asking if the blog should be moved to the same nameserver as the static site. the domain name doesn't change.
     
  9. sukataetumba

    sukataetumba Senior Member

    Joined:
    May 25, 2010
    Messages:
    1,109
    Likes Received:
    213
    I would move it to the same nameserver. The only way I would have it otherwise is if the blog were a review type of site.
     
    • Thanks Thanks x 1
    Last edited: Jan 4, 2012
  10. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    guess we have a consensus here. the blog has to move.
     
  11. NIghtShade

    NIghtShade Newbie

    Joined:
    Jul 28, 2007
    Messages:
    49
    Likes Received:
    1
    Was checking this out and was thinking wouldn't it be better as a subdomain? Regardless you are linking to pages on the site (hopefully lol) but if the blog is a directory it would count as internal links, if it was a subdomain it would count as external links which is better no? However if the blog is a directory it may perhaps pick up some decent PR from the homepage where as the subdomain currently may not hence in the end adding it as a directory may be better.
     
  12. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    No, google isn't stupid. Sub-domains count as internal links. However the issue here is that their blog isn't just a sub-domain, but that (for security reasons) their blog actually exists on an entirely separate nameserver. So that really does seem like it's external.

    The problem is that despite the benefit from the "external" links from the blog, this leaves the page itself with almost no content and its never updated. The damage to the on-site SEO is much greater than the benefit gained from a bunch of external links from the same domain.

    You follow what i'm saying?
     
  13. jascoken

    jascoken Senior Member

    Joined:
    Nov 1, 2010
    Messages:
    1,135
    Likes Received:
    751
    Gender:
    Male
    Occupation:
    IT/Web Systems & Development...
    Location:
    Sussex:UK
    I have a corporate client with a PR4 site who's newsblog is on a subdomain; i.e. news.domain.com. I would be very surprised if using a different nameserver or IP would affect it's internal value, as there are so many huge corporate sites in the cloud with changing and multiple IP's. I believe that as long as the blog is using a subdomain, then Google will treat that as part of the domain.

    And Google have recently said that although they treat subdomains slightly differently, they're expecting to pull them completely inline with a main site; so it will be completely the same as domain.com/blog.

    My client's site is the same; it's not particularly changing as it's a true authority/brand site with around 2000 pages of real content in the tech industry. But the newsblog is updated daily and it's linked to and featured on the home-page of the site, plus every page of the site has a link to the NewsBlog RSS feed, (along with the facebook and twitter pages). This seems to help keep the front page constantly re-cached etc.

    We also syndicate the RSS feed to the facebook and twitter feeds, and these all have links driving into the main site.
     
    Last edited: Feb 10, 2012
  14. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA

    Prepare to be surprised. The website's PR was 4, and the blog.domain.com was 2. Thats proof that they are treated separately. Since the client moved the blog onto the same namesever, both domain.com and blog.domain.com have risen to PR 5.

    Always do testing before you make assumptions.