Let's say you are selling toothpaste. But for some odd reason you want to rank high for 'pen' & 'pencil' Since the two don't have any relation to each other, how do you do it? Buy clicks? What if you do it, after a while, is it possible to remove the clicks and just use google and write 'pen' and my site will appear? EVEN THOUGH... 'pen' isn't even mentioned once on the site?