[SEO Tips for Beginners] Key points to improve e-commerce website ROI

BlackShield

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Everyone wants their website to be on the top of Google rankings and get high volumes of organic traffic and sales from search engines.

But it's not an easy task and everyone cannot achieve it.

Website page speed

So, if your site is slow and can't able to load in a quick time then it is a risk of falling down in google SERPs.

Metadata

Google reads metadata to search for the best result for the query. For this reason, you must include your targeted keywords within your meta titles and descriptions.

Backlinks

According to Google, each and every backlink from a high-quality website is like a vote of confidence, make sure that your backlinks must come from relevant and high authority sites.

User Friendly

Google uses artificial intelligence named rank brain to analyze the user experience. So your website should be user-friendly in all aspects.

Schema Markup

It helps the search engines to understand better and rank your content.

Site Security

E-commerce stores must have HTTPS encryption and all other security measures in order to rank well in SERPs.

High-Quality Content

If Google were to rank on top of SERPs, your website should enough content to provide accurate and complete information for your users.

Internal Linking

Internal links to pages signify to Google that those pages are important and help increasing ranking for those pages also.

Social Signals

Social signals from websites like Facebook, Instagram, Twitter, and LinkedIn are similar to backlinks, in that they show Google that your content is valuable for users because it's being shared by others users online on social platforms.

Domain Authority

Google uses search quality raters to check the quality and authority of websites.

Duplicate Content

Duplicate content can have major negative effects on your rankings, especially when no canonicals are mentioned.

Mobile Responsive Design

If your site is not mobile responsive, then you won't rank as highly as you should.

Site Architecture

Your website should have clear and well-structured site architecture to enable search engines to crawl your website.

Technical SEO

Optimizing your URLs by including keywords, ensuring your page speed is good, building a structure of different web pages is an easy way for the user to navigate as well as search engines.

Search Intent

To rank high, you must have the right type of content for your target keywords. You can also write blog articles for some keywords too.

Conclusion

In the end, I would say your website content should satisfy both the user and google if you want to rank on top of google search. The website content should have features that users find easy to interact with and love to read and share, and for Google, the website should be easy to analyze and crawl.
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P.S. The key points/checklist article shared only for entry-level marketers.
 
Cool and brief checklist to refresh memory. Though we all read such things regularly, we always need to recall it.
I would add image optimization and Google Search Console set up to this list
 
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