If your like me and have been doing this for a long time, you must have realized that Google basically says you can not do anything without it being grey hat or blackhat. As such, I personally have no idea what I should be doing for my website's SEO to remain out of the spam radar. Many of what they say is bull, but I just don't know what's safe to do anymore. I know many SEO's that have a method, but all of you at some point have thought.. shit, should I be doing this anymore?! The last I checked, Guest Blogging was the thing, but apparently this has been a waste of time since 2011. For example, I paid an SEO company £250 per month for a while. What should I expect back? I would prefer 1 high quality link, but WHAT IS A HIGH QUALITY LINK. What I got was a few blog comments from relevant websites and a few well written articles placed on 3 PBN sites and 1 weekly updated, relevant web 2.0 per month. Is this good, bad? I don't even know. What should I expect if I paid £1,000 per month? I have done so with another provider for 3 months. What would you expect if you paid this per month? I've just had it with SEO, it just seems like the art of bullshit and for small businesses, it's just not possible to compete with larger firms without breaking the rules. But breaking the rules could cost you everything, so why start?