i'm trying to build an authority sites (several actually) and i've been reading a lot about seo and how you shouldn't do this, and you should let it age and all kinds of stuff. some people can back these statements up and some people just say it coz they heard or read it somewhere and it sounds really good. as a newbie i was stuck reading all of this stuff for quite a while before i actually made up my mind on an action plan and went with it. but here's a list of stuff that i think we should test for ourselves because in our line of work, results>theory: 1. we should always let a domain age for awhile because it seems unnatural for a new domain to receive huge amounts of links - what if the domain belonged to someone who has a huge email list and did a huge guru style mega-launch and got 10000 links in a few days just from the email blasts and affiliates alone? 2. we should watch out for link velocity when backlinking. best results are drip-feeding links over time - what if the owner of the business decided "screw seo! i'm going offline!" and actually went on the radio, tv, and newspapers. he does monthly campaigns and gets huge visitors and links to his site the first few days of a campaign, then the links begin to die off. -would he get penalized for unnatural links? 3. before you build links to your site, you should build enough content to justify the no of links. build (insert amount) posts/pages then start building links. - sounds great, but what about tools? sites like ubersuggest, ifttt, and other sites have very minimal pages on their site but get truckloads of links from people who use them and find the tools useful. - also stuff that go viral, usually consist of just 1 pic, or 1 article, or 1 vid, minimum content but google doesn't penalize video for "what did the fox say" for example. 4. old methods don't work anymore. seo is too expensive. might as well just use whitehat techniques and write good content. - if this is the case then big G is letting go of a significant amount of business. there are tons of niches where the community is not computer savvy at all and have no idea about list building or serps and whatnot. - what if these folks in these obscure but profitable niches (they do exist) swapped links with one another just because? would the google algo simply unindex them? let's discuss because it's better to be sure and test than to keep reading stuff other people are doing. hope this helps people who are on the fence to take action. feel free to add to the list any other myth/fact situations. all the best!