I'm using wordpress as a main site, and I've followed phpbuilt's advice on on-site seo.... I have a few questions on things I don't quite understand yet. Let's say I've done some KW research, and I found 3 terms that are getting traffic and are low on competition in terms of seo ranking. " KW#1 get a free walmart giftcard KW#2 where to find a walmart gift card for free KW#3 apply for a free walmart giftcard today. Post Title: If I try to rank for each keyword, should I do a seperate post on each of these keywords I'm trying to rank for, and if so, the post title with the H1 tag is most important from what I've read? For example my 3rd keyword should read either "apply for a free walmart giftcard today" since that's a term I'm trying to rank for, or at least have all of those keywords there jumbled around? Actual post/description: The description should have an article about a walmart giftcard, like content / content / content / video / picture / , and here's where I got this awesome free walmart giftcard "aff link" or a link to a static page on the WP blog where the offer sits. (keyword also sits in description?) web 2.0: I know web 2.0 is important, so in my example here, what would I do with it? I know I need a backlink to my money site, but would I also use the same keyword I'm trying to rank on my money page for...example......."get a free walmart giftcard" and I have a wordpress post that the title has "get a free walmart giftcard" and on this web2.0 property, I'm guessing I want to use the same keyword and make an article out of it and link back to the money site's post, since I want that to rank higher anyway? Backlinks: When it comes to backlinks, and I'm looking a competition, and it says they have like 1,000 backlinks.....do these backlinks come directly from a tier 2 source? Or, when "juice gets passed" does that mean that their 1k links could be coming from a tier 3 source.....I guess in other words... Main site web2.0 web.2.0 spamspamspamspamspamspamspamspamspamspamspam Would this main site have 2 back links, or 2+however many spam links got shown? I know some of these questions are newbieish, I'm just starting out, I haven't seen an answer for most of these things, and I have been reading, I'm not looking to be spoon-fed, I don't mind being pointed to sources for reading and learning more on the subject. Any and all help is much appreciated!