I have a website ranking 10th for the main keyword as of now. The domain is an exact match domain with 2500+ words content with 15+ amazon links on home page. Every now and then it falls below 10 and then comes back to 10 or 9 but never moves up. All the other websites ranking for this particular keyword are using a separate post page (with exact links in anchor ) while this website is using the main page (homepage) for targeting this keyword. What I am trying to do is, move the 2500 word content on the homepage to a separate page with anchortext.co/best-anchor-text-for-your-home But the thing is, I am afraid that I might sometime lose the existing 10th rank. Would be great if you share your valuable suggestions.