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SEO/PPC KPIs - Which One´s Do You Use? ROI?

Discussion in 'White Hat SEO' started by SweTech, Nov 4, 2011.

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  1. SweTech

    SweTech Power Member

    Joined:
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    Occupation:
    SEO freelancer
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    Stockholm, Sweden
    Would be interesting to hear what KPIs you guys use in reports. Sure, many clients settle with ranking and traffic but some ask for a bit more than that ;)

    I have been struggling to find a nice way to come up with some kind of ROI metrics for SEO but I find it really hard.


    Any of you guys who actually use ROI? How do you come up with it? First Touch and Multi Touch Attribution?[FONT=Times New Roman, serif] [/FONT]