Every time somebody asks for advice on their link build speeds, I see multiple members coming in and dropping the following "tried and tested" nugget of wisdom: Always be consistent with the number/rate of links built over time. This is one of the most common, if not the most common, pieces of advice given on the forum. It just makes so much sense, doesn't it? How could it be wrong, what better way could Google have for identifying unnatural behaviour? In fact, it seems to make so much sense that I am beginning to feel foolish for doubting it already. However, there is one quite serious problem with said nugget of wisdom - what has actually happened with my own sites. Here is the simple truth from my not so insignificant experience: Most of my top-performers have undergone erratic, unsustained and spiky patterns of linkbuilding. Many of my others share similar profiles. I have repeatedly broken the consistency rule, and repeatedly have not been punished for it. It is indeed a wonderful thing to delve into Google's patents and theorise until the cows come home about how it all works. Just want to state here too that some of the discussion that I've been seeing on this forum lately has been conducted to an extremely high standard, and this has reaffirmed BHW's place as the best IM & SEO forum by a country mile. However, I just want to remind you all of something which is indisputably true: No matter how good a theory looks on paper - and no matter how well it seems to fit - it may well be partly or completely incorrect if a reliable base of solid evidence has not been collected. This is especially true in the game we are all playing here on this forum, which is trying to decipher the internal workings of what is quite possibly the most complicated corporate entity in existence today - Google. :beerglass To the game, gentlemen. Good luck to you all.