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SEO Link Building / Inner Pages Question

Discussion in 'Black Hat SEO' started by bizurk, Jan 3, 2012.

  1. bizurk

    bizurk Junior Member

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    Hello everyone,

    So i work for a SEO company and I would like your opinion on a problem we are starting to have.

    We are greatly increasing our client base and are starting to run into some problems. For the most part, when we build a clients site we only optimize the homepage for all the links that we will be building for. So basically title and description with some alt images. ( Yes I know this isn't all that needs to be done, but it's usually all the client can afford ) But for some clients this simple isn't enough for them to rank. In an effort to do better onsite optimization, I proposed we build 1 page optimized for 1 keyword. So if a client wanted 20 keywords to rank, we would build 20 pages.

    But here lies the the problem, this would cause our link builder to have to do 20x the amount of work. Instead of 1 campaign, he would have to do 20 campaigns.

    So heres my question, would it help SEO to build those 20 pages optimized for 1 keyword each, and then continue to just build links to the homepage? Or would like just be pointless?
     
  2. Execute

    Execute Supreme Member

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    It mainly depends on how similar the keywords are, if the site was on dog training you could optimise one page for dog training and have a few extra keywords of dog training books on the page and you could rank for both of them with the same page and campaign.

    However if they are widely different and are not long tail keywords of one another then you will more than likely have to make another page for them to be able to successfully rank. This is not all bad though because you can specifically tailor the page for that keyword and use specific products etc that will best suit the traffic. So although you may how to spend more on the SEO part you will be able to justify the increase in price because you should be able to optmise each page differently and the owner should receive more revenue.
     
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  3. wannabie

    wannabie Elite Member

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    Why not install a blog and get the client to self update, that could be half of the problem sorted surely?

    If the client wants 20 keywords then they pay for 20 keywords. it doesn't matter if its 1 page with 20 pages the link builder is always going to be forced to rotate 20 keywords anyway?

    Get him to set up a keyword map, and that will speed him right up
     
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    Last edited: Jan 4, 2012
  4. Lalalaenhund

    Lalalaenhund Power Member

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    Why not build links to the inner pages you build too? Just building links to the homepage helps the inner pages rank, but it's better to link to the inner pages as well, they rank significantly better that way. Also, it looks more natural to google.
     
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  5. eldran

    eldran Junior Member

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    are the 20 keywords semantically related? then no need to separate them out

    linking to just domain dangerous - must include deep linking - about 60/40 at least (I prefer 40/60 actually)

    no need to increase linking rate - as long as all the pages interlink in text links
     
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  6. soothsayerpg

    soothsayerpg Power Member

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    For me Lalalaenhund is right and the circulation of on-pages links is like a good SEO structure and foundation. And it'll look more natural to SE if you have two - three keywords on a certain page and/or LSI KW. Hope this help.
     
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  7. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    If you work for an seo company and you and your seo company have not figured this out by now, you and your company are doomed
     
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  8. mark27

    mark27 Regular Member

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    I don't think he's asking whether or not it would be better as we all know 20 pages > 1 page, he's asking how you could possibly do 20x the work on the same budget while focusing on the inner pages just like you do the homepage.

    What I'd do is save all the fancy stuff for the homepage only and throw some quickie links to the back pages. It won't be as good as going all out on every page, but explain that it's 20x cheaper and the client will understand.
     
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  9. jascoken

    jascoken Senior Member

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    I'm sorry, but Dan is totally correct. The fact that this question is even being asked indicates they're purely a link building operation, not professional SEO's. Speaking as a professional SEO to some major clients, who spends a fortune on real testing across hundreds of sites and manages a network of thousands, the concept of advising a client to only build links to their home page is a complete joke; even more so in the light of the 2011 panda updates.

    Deep linking and massive diversity in anchors is one of the most important over-optimisation avoidance strategies, which any SEO who has being doing live testing for the last 3 years would know. Again, particularly over the last 6-12 months.

    It just makes me reel that so many clients don't seem to do any due diligence on the person that they've allowed to work on their online marketing strategy. We all know how much damage can be done by someone with a bunch of misused link-building tools. Please; if you're going to call yourself an SEO, and not a link builder, ensure you have a full and up to date understanding of current methodologies and what will actually help/harm your client.
     
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  10. bizurk

    bizurk Junior Member

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    Here we go, blah blah blah you don't know anything blah blah blah im better then you blah blah blah my dick is bigger also.

    We have small clients. Who have small budgets. Are you going to do all that work for 100$ a month? 300$ a month? No. No you're not.

    Edit:
    Thanks given to the HELPFUL posts. Thanks for answering my questions.
     
    Last edited: Jan 4, 2012
  11. eldran

    eldran Junior Member

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    Bizurk,

    If you want to learn about seo in 2012 lmk - seo has almost completely changed - got to stay ahead of the curve, even if the client is only paying a little bit - I understand that part
     
  12. Westernstar

    Westernstar Registered Member

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    This is why I do not like working with smaller clients with very limited budgets.

    However, if you want to work with those clients, then you may need to set different price levels of service. Let them know that the higher the price the faster the work is done. Then they can choose how fast they want to get the SEO done.
     
  13. jackfarrel

    jackfarrel Newbie

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    hope you got everything sorted out mate. Anyway, I still need to get an seo partner...