This I am directing to those wandering what is going on presently with rankings. I have to divide this group into two: Those that know what is going on and looking for new SEO perimeters to help with rankings (presently Google is very smart and on a killing spree) And those that pretend to know by pedaling false information either as a hobby or profit center. Do not build any more links and just concentrate on creating awesome contents - let me tell you why Google figured out Seo tricks because of all the trillions of data they've collected. We educated them properly and after graduation, they're determined to eliminate at least over 50% of the current websites from the serps. Some would scream that's a lie and some would scream, impossible! Here's why: 1- Google owns Google.com and like the owner of any real estate you're allowed to evict squatters when you're ready to deal with them. 2 - When you get organic traffic, the old metrics are now dead. Google controls the grid and they're determined to do as they please 3- The old ways of throwing up links like: blog networks, blog comment, web 2.0 links, twitter, facebook, amazon etc are now all less effective. 4 - To kill Seo, Google decided to eliminate all rankings metrics with constant updates determined to kill as many websites as possible. 5 - Yes they know some good websites would be caught in the updates and that collateral damage they're willing to live with until millions of websites are gone for good. 6- Google is in a battle with facebook, bing, twitter and all the other social networks. They now realize they send a huge amount of traffic to those networks through organic search and that they're determined to curtail or eliminate. 7- All the anti-trust cases would not matter as good legal minds would agree, they own the real estate and can do whatever they want with it. (just like you can with your website) 8- Some of you would say, but i send them lots of traffic and they have ads on my website. Right-now, your calculation is not part of Google game plan and your website might just be part of the collateral damage they can live with. 9- Some of you might say, but it is not fair! Google is a capitalist company and will push the envelope for more profits until a viable alternative emerges. What You Can Do: 1- All micro niche sites would eventually be eliminated (I lost some well positioned 20 to 40 pages sites). You can continue feeding them good contents and hope Google would relax the ranking perimeters. (I highly doubt that) 2- If you have a huge sites with awesome content, just continue to build good contents with end user interest in mind. You just might survive the purge 3 - Personally, I build no more links but if you must, do minimal bookmarks or some social signal links. Do know you're exposing your sites to Google penalties if you do build some links. 4 - Just so you know, Google has plans to render useless most SEO tools including so called SENUKE. They have workers in India and USA that use those tools and all they have to do is zap most of the sites used. 5- I have an idea what Google is trying to do, but I am still checking some data and soaking in information from knowledgeable sources privy to the game plan. Some backlink providers might be mad with the truth and I urge any to prove there link building service would give you rankings. I am aware of false claims, fake reviews and false flag setups. My advise is to the people confused and thinking the same ranking perimeters still exists. The Google onslaught is still going strong and please keep your head low and just wait for the coast to clear. Vent all you want, but the true facts and data from Google cannot be argued with. Goodluck to all!