Okay, so I have a brand name called XYZ. The brand is fairly new. There is another brand by the name XYOZ. Whenever XYZ is googled, the results show up with "Did you mean XYOZ?" What could be the most efficient way to fix this? Do you do large number of searches on google with that keyword? Do i build backlinks to that page with XYZ anchor text. But using that same anchor text can also bring penalties. Thoughts? PS. Just realized the title might be a bit misleading. My bad.