Hey all- sorry if this is a stupid or repeated question. ___ So I have a website with around 2000 users- each user has there own profile and URL/Slug. I've learnt over the last year how to get myself higher in rankings for certain terms but now I am trying to workout a way to compete for top 10 rankings for each individual user on my site. For example the key term "Martin Bohem" I'm ranked 13th. If I want to improve my ranking for that term should I build backlinks using the users slug/URL or should I just concentrate on the domain without the users slug / Any suggestion or advice would be great, I feel like I have 2000 pages that are pulling next to no hits.