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SEO for Plural or Singular Form?

Discussion in 'Black Hat SEO' started by darulez, Mar 21, 2017.

  1. darulez

    darulez Jr. VIP Jr. VIP

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    Interested in your take on this.

    Lets have for the example

    phen375 experiences
    (I know, there is not really a "experiences" in english language, but there is in my native language).

    The usual way, I go forward it to check:
    volume and competition.
    eg if
    phen375 experience would have 5000 exact, and the plural 6000 exact, I would go for the plural, but always keeping competition in mind.

    For the onpage, I create the page with the plural form in mind.

    In most cases, the pages will rank for both singular and plural variations. THOUGH, not always, as when the competition is strong.

    what is your take on this? how do you chose singular or plural forms?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Google usually considers both plural form and singular form as matches for the same search of either one, but I have occasionally stumbled across examples where Google failed to do that, but it is uncommon. In those uncommon cases you have to look them up in Google Trends to see which one is worth targeting more. There is no hard rule of one beating the other. It flips back and forth between the two cases so you always need to check. It can be seasonal too in some cases.
     
  3. Ettienne

    Ettienne Jr. VIP Jr. VIP

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    Generally focus on the plural, which most of the time have the singular included in them already (chair, chairs), but include a few singular forms here and there if you can without making the content unnatural. That's what I do anyway, works well.
     
  4. darulez

    darulez Jr. VIP Jr. VIP

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    then, honestly that differs completly to english sites.
    I see rankings and volume completley different when checking for german keywords..