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SEO for Manufacturer - CONFUSED: Link Building vs Citation Building

Discussion in 'Black Hat SEO' started by kaliv, Mar 24, 2014.

  1. kaliv

    kaliv Newbie

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    Hey,

    I am helping out a manufacturer in Germany who creates tires for cars. They have a website, doesn't look that great and will improve it and create some unique content (regularly) on their blog. I was first thinking to build a lot of links for them to rank high, but I remembered it is different for companies who have an office somewhere (which they do). But I am unsure, because some SEO ppl build links for accounting and finance companies' websites even though they work in an office.

    What should I do? If it is a restaurant, it would be much clearer. If I search them on the web, they don't list like restaurants on Google (who need citation building (and absolut no link building)). They just list normally with other websites. Am confused:(
     
  2. miluge

    miluge Regular Member

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    Do both, depending on the age of the domain I would go easy on the linkbuilding and go straight for citation. I ranked a few new and local sites like that but it will all come down to the way you will do it.

    If they didn't list themselves as something on Google you won't find them on any list. Go for some citation first and then maybe linkbuilding, check how you rank first with citation only.
     
  3. JonnyBorneo

    JonnyBorneo Regular Member

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    -Get reviews
    -Install rich snippets
    -Submit location to google
    -Make social media pages for the company

    These are examples. There's alot of stuff you can do. Do it slowly so they pay you longer.
     
  4. Paulie W

    Paulie W Regular Member

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    You need links to rank. The thing is, they are not as important as for usual websites and a high amount of them can raise the red flag way quicker. So do citations first, check out your competitors top backlinks and try to get them slowly one after the other. Focus on links within your niche! Think of how a professional business would be represented online and do the same acts.
     
  5. Techxan

    Techxan Elite Member

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    You need to do a special kind of SEO for them, depending ion their business model. Do they sell to the public thru store fronts, or do they sell Business to Business?

    Does their brand name get search volume?
     
  6. lancis

    lancis Elite Member

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    Citations are for the local SEO. E.q. it is for people who:

    1. Search for "[business] in [city]"
    2. Search Google Maps/Places
    3. Use various navigation software to locate a business nearby
    etc

    If you feel there is a market for "manufacturer in Munich" (using Munich as example), then go the local path.
    Otherwise, ignore citations and start building links.
     
  7. kaliv

    kaliv Newbie

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    They mostly sell business to business. Most of the time they get calls and just process the order. I guess ppl find them through their website often, but it also remains unclear to them (the true sources). They don't have a store where ppl go to, but an office to manage all operations and where they also manufacture the tires.

    How can Google see if a website is a local business website or not? I am afraid that once I start building links, they got a penalty.
     
  8. lancis

    lancis Elite Member

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    In normal SEO: domain is the unique identifier, links are the votes
    In local SEO: NAP (name + address + phone) is the unique identifier, citations with that NAP are the votes

    The minimum you should do to make your NAP registered by Google is to create a contact page that includes that NAP, and to create a Google+ page with exactly the same NAP.

    With regards to the links.. you get penalty only when you act like the rest 99% of the SEOers. E.q. be different, be wild. :)
     
  9. Techxan

    Techxan Elite Member

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    Google will treat your business as a local business if you behave the way a local business behaves. This typically will include very few backlinks.

    In your case, you need to split your marketing into two types of SEO. We want people to start asking distributors for the product by name, and we want distributors to be able to find that product to add to their offerings.

    For the B2B customers, it is local SEO:

    You need to do keyword research for the terms businesses will use to find your product to identify the keywords to target in your marketing, then you need to target these terms.

    In addition, you need to do some branding, so we turm to social media to create a presence for the brand name.

    At first you want to do the SEO as a locl business, so go heavy on quality citations BUT not only in local business directories, Get into quality wholesale diirectories, and quality national directories too.

    Reviews are going to be less important to the B2B sales (product quality will determine if they purchase from you again), so I wouldn't worry about that now. Take great care to get your on-page seo right, and keep building pages for keyword targeting the B2B terms.

    Assign someone to be the social media face and keep those accounts fresh.

    If your service area is not just the local vicinity, I would modify this advice somewhat. You will need to mix a little broader SEO than strictly local in that case.
     
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