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SEO for local?

Discussion in 'Black Hat SEO' started by jerzydawg, Sep 3, 2011.

  1. jerzydawg

    jerzydawg Supreme Member

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    How do people optimize SEO sites for keywords like "pizza in <town>"? Is it the same as doing SEO for anything else or is there additional thing you need to do with Google to rank locally?
     
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  2. N1CHOLAS

    N1CHOLAS Regular Member

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    Ranking locally is quite easy, you need less backlinks to compete usually.

    You have to focus on the main things for on page;

    Keywords in the title

    Keywords in your header tags such as h2

    Have your main keyword in the page hyperlinked to the same page, and make it the first hyper in the body, this is called first link priority.

    Related text in the alts of image tags, google read 16 words in the alt tag but only use about 8 because they might flag a spam.

    Then make your main body text as detailed and semantic as possible by including all words related to your topic.

    A good tip is to put your keyword in google after this simble ~pizza this will bold all the words google find related to your topic.
     
  3. ahiddenman

    ahiddenman Elite Member

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    A google places listing is good also.

    But its quite easy , On-page SEO will help you more when it comes to Local SEO.

    And with the backlinks use nice and juicy , Lots of authority links :)

    You cant really go far wrong with this !
     
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  4. N1CHOLAS

    N1CHOLAS Regular Member

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    Yeah because it's easy to get links from authority :rolleyes:

    For local rank things like articles with context links on wordpress blogs are the best way to get ranking quick. Don't have to have "high pr" or be an "authority" they just have to be indexed... Posting articles on article sites is not the best really unless you build links to the article. Best is like i said articles in the form of a blog post on a wp site.
     
  5. washington2010

    washington2010 Regular Member

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    Some great tips you gave...

    I don't understand how the ~keyword can help someone though? Could you explain more?
     
  6. N1CHOLAS

    N1CHOLAS Regular Member

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    Because google work on something called semantics.

    If you are for instance trying to rank as an electrician then on your content google will like to see the word power, electric, electrical, electricity, contractor, wiring etc etc

    Using the ~ symbol can help you understand the words google associates with the topic you are targeting.
     
  7. N1CHOLAS

    N1CHOLAS Regular Member

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    When you do it with ~pizza you can tell

    Google like to see the words - Delivery, pizzas, recipes,

    Then do it for words that it bolds such as ~pizzas

    Google will tell you words like Pizzeria which is related to the topic of pizza.


    Just this tip alone will put you ahead of 99% of the "professional" seo's here.
     
    Last edited: Sep 4, 2011
  8. washington2010

    washington2010 Regular Member

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    That's great, so if I want to rank for a certain keyword I should make sure I have all words found with ~keyword somewhere on the page or title, etc also...

    Thanks great tip
     
  9. SEORasta

    SEORasta Senior Member

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    Nice, im working on a local client for his biz and am targeting local city names mixed with keywords like instead of "copy center" im going to use Detroit copy center as the main keyword and build links around that keyword. Im also writing that in of course the content as well.

    This client comes up under those sites that list local business but his actual website is on page 2-3 so trying to beat out those "directory sites" with his actual website.
     
  10. ahiddenman

    ahiddenman Elite Member

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    .EDU links , .GOV links , Wiki Links.

    Just a few that are EASY to put a link on :)
     
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  11. thirdeye85

    thirdeye85 Junior Member

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    Wow, I didn't realize this either. Thanks for the tips!
     
  12. N1CHOLAS

    N1CHOLAS Regular Member

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    Wiki are no follow and don't improve rank.

    .edu were devalued ages ago as being rubbish.

    Do follow .gov links are hard to come by, and expensive.

    It's rare to find a .gov page that is not spammed to death.
     
  13. ahiddenman

    ahiddenman Elite Member

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    You do realise people will make fun of you for that comment?

    Here is a book i recommend for you. Covers the basics:

    http://www.ebay.co.uk/itm/SEO-All-i...on_Fiction&hash=item2304114bc0#ht_1331wt_1139
     
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  14. ezlegion

    ezlegion Senior Member

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    :mod:

     
  15. N1CHOLAS

    N1CHOLAS Regular Member

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    No i have worked with proper seos that don't spam. Wiki links are crap edu links are nothing special.

    Get a page and point a wiki link at it, then watch it stay exactly where it is :D why not learn yourself instead of reading spammers :D

    You'll be telling everyone to get yahoo answers links next, no wonder seo is so easy when people havent a clue.
     
  16. ahiddenman

    ahiddenman Elite Member

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    I have learnt myself.

    I do mediaWiki links daily , Multiple keywords on first page for decent competition keywords. And my clients love them :)

    Also Yahoo answers do actually work for SEO purposes. Check out Answers assault and you'll see what i mean ;)
     
  17. N1CHOLAS

    N1CHOLAS Regular Member

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    Why do you think google told wiki to no follow their links? Because do follow pass juice, no follow don't.

    All the top seos look at no follows from "authority" just as ways to get traffic.

    Yahoo answers :rolleyes::D
     
  18. -Jericho-

    -Jericho- Jr. Executive VIP

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    Do follow passes PR juice - No follow does not.

    That doesn't mean that Google doesn't take nofollow links into account when determining SERPs.

    PR is useless as a factor in determining search ranking. All it tells us is that the site may have some authority. I've ranked sites with all no follow links so don't tell me that links have to be do follow to pass ranking juice.

    To OP:

    Before you start trying to rank local sites find out if google places is dominating the top spots. If it is and you want to be competitive you will need to rank a places listing. Organic search typically doesn't get a lot of clicks when places control the top spots. If organic listings are above places you have a chance to be above places.
     
  19. Autumn

    Autumn Elite Member

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    OK so this is just more proof that you're some 15 year old who likes to regurgitate things he reads on shitty whitehat blogs. Do you actually have any sites of your own? I seriously doubt it.

    Whilst the tilde operator can tell you related words (as can a simple thesaurus), there is precisely zero evidence that I've ever seen that "theming" actually helps in any way. The idea of semantic theming, LSI etc has been around since the year dot and it's never really been successfully implemented by any SE. Now it will probably be fully implemented at some point in the future, but it's a seriously difficult and computationally expensive machine learning problem that is extremely prone to error.

    In fact, I see strong evidence that elaborately trying to create themes can do more harm than good. Basically we have no way of knowing what takes you off the theme or not and getting too general or unrelated will really fuck you in the ass. The strongest sites that are built by individuals and small companies that I've seen are those that focus strongly around 1 or 2 keyword stems.

    A simple example: in the transsexual porn niche (an extremely profitable and high converting niche with vast traffic and serious competition), there are a variety of base keywords: shemale, transsexual, tranny, tgirl etc. In my experience (and looking at the serps), sites that target multiple basewords in the same site tend to rank lower and get less traffic than sites that stick to one particular baseword. In plainer English: the implementation of "theming" is based on phrase matching, not any pointy hat semantic analysis shite.

    Can someone please ban this troll? He's not just being annoying, he's spreading nonsense that is confusing the noobs.
     
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  20. N1CHOLAS

    N1CHOLAS Regular Member

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    Exactly - WE HAVE A WINNER!! DING DING DING.

    What you need to bear in mind is the easier a link is to get, the less it is worth. Some repected sites that mention you even with no follow will be helpful, but do you think google is stupid enough to let sites that can be attacked by spammers offer anything beneficial.. Thats why no follow wikis are utterly pointless :D