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SEO for large Ecommerce site, what to do? Hmm!

Discussion in 'Black Hat SEO' started by Revolate, Sep 26, 2012.

  1. Revolate

    Revolate Regular Member

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    Hi guys, I have an ecommerce site with lots of categories and products and just wondering what would be the SAFEST method to rank the site for keywords? I know blackhat isn't safe but basically to reduce any chances of getting slapped by G. (I survived penguin/panda so far and only done blackhat)

    I'm currently ranking for quite difficult keywords but none for my categories or products, they're easy/medium keywords too.

    Does anyone have recommendations on what packages I should use?

    The site is nearly 3 years old and quite high authority in my niche.

    Majority of keywords are 2nd and 3rd page, just need a push to get them on the first page really. I know if I increased my domain authority this would probably help these keywords too.

    Appreciate all comments! :amish:
     
  2. Revolate

    Revolate Regular Member

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    Not enough Ecommerce pros on here! =[
     
  3. ranga

    ranga Regular Member

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    use your indexed pages, in ecommerce sites generally the no of indexed pages is very large so link from them to your main pages with relevant keywords and then start promoting the product or inner pages to get more juice.
     
  4. TrollDad

    TrollDad Regular Member

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    sent u pm
     
  5. ja1myn

    ja1myn Senior Member

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    Lol I love posts like these because they are so self-serving.
     
  6. EpicStacks

    EpicStacks Newbie

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    Dead on. :) I use database sites for similar reasons to be honest.
     
  7. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Category pages are really hard to rank. Homepage is easier to rank but if it doesn't apply, you should try ranking article pages with pictures, videos etc.. and driving traffic over to your category pages. If the category page keywords are easy, than you can rank it but if they are difficult, than you need lots of content, hence an article page. You can also use some micro niche sites and funnel the traffic that way which is probably the best way but most time consuming and costly.
     
  8. gonigkum

    gonigkum Registered Member

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    subscribed to this, would love to hear from any experienced ecommerce store owner how they do this. I plan to open an eccomerce store selling famous brands, so it's almost impossible(in my mind) to outrank them for their own products. I'm talking about stores that have estabilished their business many many years ago.
     
  9. JoshN

    JoshN Junior Member

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    Just to make sure I understand. You are saying link from your product pages to your home page to add to domain authority/home page authority, and then start stategically linking back to featured products to boost them one by one or a few at a time. Like Recycling link juice?
     
  10. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Those who think they can and those who think they can't are usually both right.

    Amazon and those fuckers obviously take the cake in any e-commerce niche just because of their brand awareness. But, you can always outrank amazon if you know what you are doing. Ranking a site is basic. Converting is another story.
     
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  11. Revolate

    Revolate Regular Member

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    I link from my products to my categorys due to my niche, very time consuming but it not only helps my customers i'm sure it'll help with link juice.

    I've done a few checks and to be honest my sites not ranking to bad, i'd say 80% of all targeted keywords are page 2-4 at the moment.

    Just need a push to get them all on page 1, if I increase my domain authority and page authority this may happen automatically from what I've heard from other people.

    Sometimes though you need to get some links on products to out rank competitors.

    I'm just finishing off all my on site SEO then the last bits on the product info so theres lots of useful content for my customers.

    After that I'm going to start doing PR's and updating my blog every week. (Unfortunatly there is only so much you can say about my niche)

    My site does have lots of repeat customers though. Just need to crack ranking the rest of my keywords! As I have 1000s.
     
  12. DarkMeta

    DarkMeta BANNED BANNED

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    E commerce website are very hard to rank. Do some email marketing to build you'r alexa rank and domain authority and get visitors then build some powerfull backlinks
    40% to main keyword and main page
    60 to sub keywords and inner page.

    Hope it helps
     
  13. TrollDad

    TrollDad Regular Member

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    build high qulity link to your hot categories and product page, which works for me
     
  14. lancis

    lancis Elite Member

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    If you have a large website, then relatively large content on each page (lets call it keyword stuffing) + internal linking will do the most of the job.

    Take amazon as example, the "Customers Who Bought This Item Also Bought" servers a dual purpose: Interlinking + upsell. And the reviews add content to the page.
     
  15. Bestbuyfoam

    Bestbuyfoam Jr. VIP Jr. VIP Premium Member

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    Good luck bro. Subscribed. Hope I would be able to learn things from this thread as I have a ecommerce site also...
     
  16. willinabox

    willinabox Registered Member

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    did you build high quality links organically or paid?
     
  17. radarsurge

    radarsurge Regular Member Premium Member

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    I had a ecomm site that I used software LWB, SENukeX ETC to build link wheels to the cat pages. Easy/medium phrases. Currently top of page 1 for all of them so it worked.

    Note: TONS of different anchor texts for each blast, and nothing big. Small blasts only.

    Good Luck.
     
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  18. Revolate

    Revolate Regular Member

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    So past few days I've been very busy, need to overcome some issues that I have with my site, link structure and on site SEO and sort out old links that I don't want to 301. (Google don't like this though)

    Anyways I've been slapped a little by the new updates, nothing serious as far as I can see, still ranking for my main keywords, just inner pages have fell a few pages. I know what the issue is though, not enough content above the fold, although I hate that Google doesn't comply with it's own rules...

    Anyways, in the next few days I'm going to finish off my onsite SEO as best as I can, unfortunately my niche is selling a same type of product that works for something else, so you can't really have unique descriptions and meta tags but I'll see how it goes.

    Once I've done my onsite SEO I need to then finish off around 40% of my products as I'm trying to add as much useful information as I can for my customers, once that's done I'm going to invest into integrating a word press blog onto my eCommerce platform and start out sourcing some articles, although it'll not be the standard articles it'll be the press release articles. Google is all about quality content, as always! - If anyone knows any good article writers *high quality PR ones* then drop me a PM or comment. Once I've found a decent article writer for my blog I'll update the site with useful info 3-4 times a week.

    I'll also need to work on my category descriptions, but one step at a time!
     
  19. Revolate

    Revolate Regular Member

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  20. JayTSM

    JayTSM Newbie

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    The best thing to do is always post contents that are new regularly. Use keywords that will target different aspects of your business so that different kinds of clients can be catered too. It is a bit hard to rank e commerce websites so you will be needing patience.