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SEO for 2015? Will keyword ranking still be effective?

Discussion in 'White Hat SEO' started by coolsheet, Dec 26, 2014.

  1. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    I was recently informed by a very successful SEO and someone who was employed by Google that keyword ranking will soon be extinct with "conversation search"

    The example I was given is, say I sell Rock Star T-shirts and this is what I have ranked for.

    User goes on line and searches random stuff at Macy's.

    After he's done looking around Macy's website, he returns back to Google search and types in "Rock star tshirts", a keyword I was ranking on the 1st page for.

    With the way Google is going to be setup, the user will not even see my results for rock star tshirts because the current search will be based off of the previous search, which ultimately will show ALL results for "rock star tshirts at Macy's".

    I've been trying to wrap my noggin around methods to beat this system, and I am drawing blanks. Hopefully someone here has thought about this and can provide some insight. I would def like to hear your take on this :D

    If not, Fair Warning to all SEO's! Your game plan may be changing dramatically, since most strategies are based around ranking a KW. You'll probably be able to sell clients on KW ranking until they get word of the changes.

    Cheers
     
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  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    yea i too read about this just today morning...will link to the article once i wake up....
     
  3. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    Every year I hear something is going to change, not much has changed other than my bowel movements.
     
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  4. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Yeah, as I think about it more, this would tick me off as a user. I reflect to Christmas this year and all of my purchases were online. This conversation search nonsense would've frustrated the hell out of me considering my son and daughter asked for specifics.

    I'm a pretty savvy shopper and sniff out deals. This conversation search, the way I was explained it, would screw everything up.

    I can't see them changing it that much, as I think it would work against improving the user experience.
     
  5. T0NYS

    T0NYS Supreme Member

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    Don't worry about what you can't control , simple as that .

     
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  6. RosuC

    RosuC Regular Member

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    Let me understand a bit what you try to say here: There a big plan of changing the showing of the searching results based on my previous websites visits, ok until here I get it (is even now working very well if you allow Google to have access to your cache through Google Chrome browser). And how this will change the SEO? I don't see anything that can even make me blink ... OP read more please
     
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  7. seosky

    seosky Power Member

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    Let's see When 2015 Come...!!
     
  8. PrivateCube

    PrivateCube Junior Member

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    Well, it's something you can't control. So, don't worry. :)
     
  9. davids355

    davids355 Jr. VIP Jr. VIP

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    I think the point is that authoritative sites is the way forward. And when you are trying to rank for a keyword your article needs to appear authoritative in the surrounding niches/keywords.
     
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  10. saadinam45

    saadinam45 Newbie

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    Let's see When 2015 Come...!!
     
  11. dsan996

    dsan996 Regular Member

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    That's not new, it's been like that since 2009. If I understand well you are talking about personalized search results. Even if you are not logged in your Google account when you make a search, Google will know about your search habits (what results do you click more often or what kind of stuff you search for) by placing a cookie in your browser, and they will show you a "tuned" SERP prioritizing those results that they think are more relevant to your interests. More info here:

    Code:
    http://googleblog.blogspot.com.es/2009/12/personalized-search-for-everyone.html
    Anyway you should keep focusing on ranking for specific KWs. Depending on the user, a personalized search result page can show your site ranking 5th instead of 2nd (for example), but you will still be there since the personalization tends to cause minor changes on the SERP.
     
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  12. Liquidmetal

    Liquidmetal Registered Member

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    You are talking about something like re-targeting the search results as well as they do for paid search results, it is something that it works for local and product searches today.

    You are right, every seo should now well about those google actions but since google force you to use their cookies your work is to find better ways to overcome that.

    Also i don't believe in the google's aim to satisfy user experience with quality results but whatever it serves to their shareholders.

    Now, how does that satisfy their true purpose of selling ads?


    If they offer an additional benefit to the advertiser by displaying different results from a single site, it makes sense but the user will not approve that in the long term, since as a user, you are looking for options and the search engine give you "fake results" it would be the antithesis of organic search and given that it already works similar now with re-targeting for search and paid networks, i hardly believe that it could overrun organic searches in any near future.

    That means, they will still need to use their "fantabulous" algorithms to sort the endless data or totally close organic data display which finally will harm their business anyway.

    as dsan said, is not new at all
     
    Last edited: Dec 26, 2014
  13. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    No I think you all need to read a little more as all of your answers made absolutely no sense.

    Keyword ranking will will be pointless if Google moves forward with this type of search.

    Are you all out of your minds?
     
  14. PandaDomo

    PandaDomo Senior Member

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    I think what people are misunderstanding about what the OP is saying. I'm pretty sure what he's trying to say is that search engines will no longer show results based on keyword ranking, but based on the user's previous searches. I'm assuming this new type of searches is basically the same way as Google shows ads.
     
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  15. dsan996

    dsan996 Regular Member

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    Hey calm down. Just sharing points of view. No need to be rude.

    How does that differ from the old personalized search? That thing about showing results based on previous searches sounds familiar... Or are you talking about searches outside Google?

    Do you guys have any link with some info about that?
     
    Last edited: Dec 27, 2014
  16. ArkmayL7

    ArkmayL7 Junior Member

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    some are just typing based on thread title and not read at all, that's why :D
     
  17. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    No reason to comment on threads with something that doesnt answer the equation mate. Especially since you acknowledged what the real problem is, by saying:

    lol ;D

    So all i did was type into Google search "googles new search ranking for conversation and previous searches" and here's a quote I uncovered:


    "The Hummingbird Conversation
    One of the more recent updates to the Google algorithm is Hummingbird, which was released in September 2013.

    Google wants to understand conversations, concepts, and relationships. In voice searches, for example, you can ask, "Where is Miley Cyrus from?" After the answer is delivered, you can follow up with, "How old is she?"

    (Nashville and 21, by the way.)
    Hummingbird is still evolving and doesn't always work, but Google is putting serious effort into making search more conversational and less keyword-focused."

    From here: http://www.forbes.com/sites/johnhall/2014/01/05/4-changes-google-is-making-and-how-they-affect-content-creation/


    And for all those that said "Wait till 2015 and see what happens"

    I'm reminded of a quote.

    "Those that fail to plan, plan to fail"

    - Quoted by EVERYONE
     
  18. Davidnrog

    Davidnrog Regular Member

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    It means you are saying it would be the end of Keyword ranking, link building if google move's forward to this type of search.
     
    Last edited: Dec 27, 2014
  19. Longover

    Longover Power Member

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    This reminds me of seoroundtable and how most or all of the content and comments are about how helpless SEOs are or will become in the future.

    "Ohh... nooo... another update. I guess this means Google's catching on to link building and SEO is over."

    This isn't the first thread or discussion about this. And it won't be the last.

    What you're talking about here is ridiculous.

    It's as ridiculous as something I read on an SEO's service site yesterday, claiming... rankings aren't important. No, not at all. Instead it's all about profit. LOL. I wonder where this idiot gets traffic then if rankings aren't important.

    Here is reality...

    You are claiming to have inside advice from a Google employee. It's not the first, second or twentieth time I've heard that before. And apparently they said that Google will change so much, that everyone will have completely different results.

    Google's going to re-target and serve out sites you've seen before... and nothing else?

    What a fucking stupid idea.

    So what, I will only see sites I've seen before and nothing else?

    Shut this stupid thread down because it's fear mongering, the sky is falling talk.
     
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  20. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So you're telling me that if I search "hard core porn" and wack it on redtube and then go to google and my girlfriend walks in and she searches "fresh pie" it will assume I want porn and fill the screen with sex? Seems like a big jump, this is what the "site:www.whatever.com" search refinement if for.
     
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