Hello Friends, Every few months SEO methods changes, so SEO experts analysis the strategies and re-adjust the blogs. For example, In the last three years the MOZ has been 83 search engine algorithm. Hence, we predict what's next and what we do newly to improve the performance of the blogs. 1. Mobile: According to study, 75% mobile users to used search engine to purchasing process and 85% surely purchasing the product, so we use the mobile search engine to improve our selling products or marketing. It means the small business need to focus on optimizing the mobile search engine, it gives great result. 2. Semantic Search: Keyword targeting is old method in Google, nowadays semantic search refers to one way that the Google algorithms changing, so context is very important than specific keyword types in the search box and it putting to larger emphasis on the users search to general search. It means write the content with specific keyword and must be use the searchable keyword in the content. 3. HTTPS: In 2014, Google started giving a small SEO boost to sites that were secure. even though it will be damage a hundred and twenty fifth of worldwide searches, we are able to definitely writing on the wall that this proportion will likely increase. Google has in public said that they encourage all web site owners to modify from HTTP to HTTPS to stay everybody safe on the net. 4. Author Rank: Google always tries to identify the author of the blog, because it gives the copyright for the content and gives a great reading experience for the users search. so we use the rel-author tag in since 2012, it used to be that the determination of content being graded was extremely enthusiastic about the site in which it absolutely was written on, and it still is to some extent. However, Google believes that if a author has a nice following and produces content that a lot of people valuable ranking, then that content should rank higher regardless of the websites overall authority. So in 2015 if you would like your content to rank in Google, build your author authority currently. If you wish to find out a lot of concerning a way to build your authority, you'll try this here.