SEO done for Google algorithms versus SEO done for users

SEO done for users wins Google algorithms are built to reward content that helpful relevant and engaging so focusing on real value beats trying to game the system
 
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Don't have much knowledge but I think SEO done for google since blackhat and AI entered
 
ProVision SEO said:
SEO that prioritizes real user value naturally aligns with Google’s algorithms, making it the most reliable path to higher rankings.
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How do you ensure that SEO gives good user experience ? What are the steps involved in that ?
 
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