for me, everything has always been more casual and verbal. I have never written an SEO contract. I am dealing with a guy who wants everything on paper. I know I can google it and come up with some sample contracts, but my main question is, what kind of guarantee do you guys offer, so your ass is not on the line? obviously, you cant write in the contract "we will rank you #1 for x y z" because what if that doesn't happen? you also cant write "we make no guarantees, your rankings may increase or decrease" because the client will think "go fuck yourself, I am not paying you" I guess I am looking for a clause that would sound good to the client, but also protect me as much as possible?