Today I think I have come to the conclusion I dont know as much as I thought about SEO, I have been successful in the past maybe just through luck. This is my problem A while ago I was chasing a keyword phrase that was not that tough about 200k results the guy at the top had 5 backlinks - 3 from his domain. I used this tool to make my site more relevant but give mu url full health check. http://www.visible.net/tools/analyzer/index.php Now I did not rank anywhere near the top but after lots of further SEO study put it down to the age of the domain was older. My latest exploits are on a similar line but the guy at #1 was not older, but still no luck - WTF I have ten times more links ( all high PR ) - he has 2 (low PR) - URL looks to be superior in every-way. Better keywords % description % title % - more keywords for this term but not over 4%. Any ideas as this has me stumped - Is there any better tools that you guys compare URLS with.