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SEO biz and protecting myself from lawsuits...Question

Discussion in 'Black Hat SEO' started by rodnice1, Jan 1, 2012.

  1. rodnice1

    rodnice1 Regular Member

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    I plan on doing SEO for outside clients in the near future. I am asking those with experience...what clauses (protections) should I put in my contract to protect myself from any type of adverse action?
    Maybe something about their rankings going down or something like that..?
    Please give any and all suggestions. Thanks.
     
  2. DarkDemon

    DarkDemon Jr. VIP Jr. VIP Premium Member

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    Firstly, I'm no expert but trying to help you out.

    - Do not guarantee any specific result
    - Even if you do guarantee, don't for a period of over 14 days
    - If above #1 and #2 you do - then insert something like "you'd bring the ranks back with in a month if they go down"

    It's always better to get the client there and then think of securing the payments. That way you are safe. But again, SEO contracts are pretty dangerous IMO - you guarantee something on which you have absolutely no control (specially with ongoing panda updates etc)..

    Good luck matey!
     
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  3. rodnice1

    rodnice1 Regular Member

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    As far as Google updates and algos, you're right. Its dangerous to guarantee something that we dont have total control over. Ill keep that in mind.
     
  4. yoyo33

    yoyo33 Regular Member

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    Nice thread! I'm doing same thing for a few months on freelance websites.
    I'm planning to open a website and I'm reading law related to this SEO stuff.
    I think is better not to guarantee, but to say "better results" or something.
    Stay away from email spam.
    Until now blog/forum commenting is not illegal but better use proxies to avoid any problems with isp.
     
  5. TheRealRazzy

    TheRealRazzy Jr. VIP Jr. VIP

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    You can't guarantee anything since you don't work for the Search Engines.

    Say you can get their rankings higher. The easier the niche, the quicker the rankings will come. The harder the niche, the longer it will take to get the site ranked.

    I've had people hire me and then complain because I couldn't get them ranked over night for the keyword "Youtube" lmao :D
     
  6. ct2272

    ct2272 Registered Member

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    I don't use contracts and it's easier for me this way. A few years ago I did and all it resulted in were clients who wanted to quit in the middle of the agreement and would tell me to sue them if I wanted the money. When I did they would just close down the business. Of course a majority of the clients that did this to me were in South Florida so it's a reason I won't do business there anymore. Fact is, and they knew this, it costs about $5k to hire an attorney and go after someone so anything less than that amount they figure you aren't going to litigate. Contracts are worthless unless you have the ability to enforce them if things go wrong.

    Now I just set a client's expectations. I tell them we should see results fairly quick but it will take about 90 days for results to really take effect. I also expect payment at the first of every month. If they want to keep me in month 2 then they pay me again, if they don't we walk away with no hard feelings. Rinse and repeat for successive months. It ties me to performance and that is all clients are looking for. Then for SEO, find a low competition word and rank for it. Words like that can be ranked for in 30 days if you follow methods like the legendary Cash202 thread.

    What this also does is filter out the client who is just using you for getting work done and not paying. Companies should realize by now they need online marketing to survive. Alot just don't have the money so with agreements I would do the work and expect payment. The client would do what I call "take me for a ride" which basically meant after month 1 if they didn't want to pay they typically would complain about something. Maybe they got to #10 in a keyword they never ranked before on and they wanted top 5, whatever it is. They would complain and complain until they got the result they were looking for which was "in good faith" to waive the monthly fee. Then in month 2 when they would try it again, I would wake up and realize they were just using me for work which I couldn't take back for nonpayment.

    Charging before work is started eliminated all of those tire kickers.
     
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