SEO And Web Marketing Consultant - Easy money or impossible?

This blog post gives an interesting insight into the potential difficulties for the offline consultant. Personally, it's far too pessimistic but usefully balances the sales pages of other over-hyped offline gold niche.
Remember it's also pre-selling an SEO product by putting the frighteners on.

The post would have been a lot more useful without his constant bitching.

We all know ebooks are 10% fact and 90% bullshit. The fact that he spends the entire post explaining that is what turns me off.

(double post)

I agree that he provides some insights into the whole "offline consulting" niche, but he kills his credibility with a $13,000 3 day bootcamp promotion. But wait, if you don't have $13K, you can get the home study course for only $500.

T

I personally appreciate seeing the "out of the ether" side of business opportunities, and this guy hit the nail on the head for the things he brings up. Notwithstanding the sales pitch at the end (which is to be expected, right?), he's spot on with regards to the claims that you can just walk in cold, and walk out with a big check.

This is a business like any other. You have to know a little about what you are doing. You have to get some ducks in a row. You need to build some credibility (which may mean doing a few cheapie or even freebie jobs if necessary... I did when I started a year ago).

And yes, direct mail seems to be one of the best ways to get your foot in the door. That and referrals (which only comes after you've built that credibility).

No it's not the "instant cash generator" business that the ebooks make it out to be, but with some due diligence and smart work, it can bring home some tasty bacon!

I've put about 50% effort into offline and I enjoy it (Hate working with fucking outsourcers) and I've made some decent coin. It feels more like a career than half the other IM shit so it keeps me better focused.