Hey it's my first post so not sure where it goes. Basicially all the IM gurus keep sending me info about how social media, most notably google plus, twitter, facebook and youtube are transforming SEO and that in the next year or two it will change how everyone's search results will show up on Google. I guess I am trying to better understand how that works. So when we do a search for let's say "cheap hotel in Madrid" (NOTE: I am not trying to rank for this, it's just an example), that somehow only our friend's in google plus or on facebook's past search results will come up? Or perhaps if they had posted something somewhere about their trip to Madrid or I guess anything they said about hotels in Madrid (be it on a blog, a face book page, a tweet etc..._) will show up at the top of the search results? what if we're not logged into google? will normal SERPs show up? do people really want to see all this info about what their social contacts did as it relates to what they're searching for in google? Or are they saying that the Google search algorithm is going to adjust so that even standard search results will somehow be impacted by which pages have the authorship thing done and stuff like how big that author's social circle is or how many fans he has on his facebook page etc.? I have read a few PDFs on google plus but now that Brenden what's his name is touting his new conference and how in 18 months the way google does search results wil lbe completely dependent on social media. Thanks for any insight. He is essentially saying the way IM is done today will be completely changed and we could even rank for the most difficult of keywords by having a detailed social media strategy. Seems far fetched but who knows.