SEO and Internet Marketing FOR Lawyers and Law Firms

Hi... I think I'll expertise myself in that niche, since I'm a law school student.

Anyone had experience with that kind of profession?

What's your suggestion to promote those people, since Lawyers have more marketing/advertising restrictions than other jobs?

Besides writing articles, creating a twitter, what you guys think to improve their branding and results in search engines?

I'm in law school also and I have an idea for a cluster of sites about law and legal education.

My idea for promoting lawyers is to create research or cause-oriented projects lawyers can identify with. This is how I plan to get financing for my projects.