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SEO and External Linking

Discussion in 'White Hat SEO' started by testyy, Sep 4, 2014.

  1. testyy

    testyy Regular Member

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    I'm ranking a website similar to driving theory practice tests. Now I'm currently ranking #5 and the websites outranking me are
    1) The official Driving Test website
    2) The official Driving Booking Test website.
    3) The website similar to mine
    4) The website similar to mine

    My website has better PA/DA than the website #4 but is not outranking it. Should I consider linking to the first 2 websites to increase my SERP rankings? The website #4 does link to one of the official websites. I also link to the official website I but I have my link on the About us page, not my homepage.
    I also have less backlinks showing in MOZ than my competitors, and they are not using wordpress like me. Any advice?
     
  2. nhgjob

    nhgjob Regular Member

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    Yes. But what I do is create one or two inner authority pages that are 800 - 1000 words long that I link to from the main page I am working on (think Wikipedia). I then put all of the authority links with relevant content on that page so that Google sees I have all of the authority sites on my topic but non on the main page where my traffic is going (don't want to leak). But Google still sees you have those authority links.

    Works like a charm and I have ranked medium comp keywords with no back links using this method
     
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  3. Poly Hossain

    Poly Hossain Registered Member

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    External links are the most important source of ranking power. External links pass "link juice" (ranking power) differently than internal because the search engines consider them as third-party votes.
     
  4. jaselc

    jaselc Regular Member Premium Member

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    Worth a try :)

    Make sure you also have good interlinking throughout your site too!!
     
  5. SEO Power

    SEO Power Elite Member

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    Linking to authority sites is a sign that your article is a helpful and informative one. I don't think your homepage will benefit from a link on another page as much as it would if the link was on the homepage.

    Try building more high quality links. It should be relatively easy to outrank the 4th listing when your site is in the 5th position.
     
  6. testyy

    testyy Regular Member

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    I am not talking about backlinks to my site. I'm talking about External links to my competitors from my site to improve rank.
     
  7. testyy

    testyy Regular Member

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    I will add 2 links to the official 2 websites from my homepage. I will let you know the results after it gets reindexed.
     
  8. lord1027

    lord1027 Elite Member

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    I want to hear the results too :)
     
  9. z3np1t

    z3np1t Newbie

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    inb4results.

    Definitely would like to see the outcome of this, something like "SEO jacking"?
     
  10. testyy

    testyy Regular Member

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    Added nice looking button links today. Now my bounce rate Dropped by 3% to 24%. However my earnings fell from £48 to £25 for Thursday. My RPM basically halved. I will now remove the buttons and have intext links instead.
     
  11. myinternetempire

    myinternetempire Jr. VIP Jr. VIP

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    So you are thinking about external links. How many backlinks do you have form .edu and .gov sites? Backlinks from .edu and .gov plays an effective role on page rank. You may try it.
     
  12. testyy

    testyy Regular Member

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    After getting re indexed I jumped about 1-2 places up for some long tails. Nothing for my main KW. Basically no change at all... RPM is back to normal