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SEO Agency - Pricing structure - Buying paid links for clients

Discussion in 'BlackHat Lounge' started by Br4mz, Apr 4, 2017.

  1. Br4mz

    Br4mz Registered Member

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    Over the last 4 months, I have been working on starting my own SEO agency. We have invested a significant amount into our branding and website and we have established a skilled team.

    Our plan is to charge 40 p/h, then increase the price as we expand. This makes sense but as we all know, for some clients we may have to buy links for big results. Sponsored posts, guest blogs, local blogs, etc - most high DA/PA sites require a small payment for a follow link.

    How do you handle this? Do you take the cash out of the budget and inform the client? Or would you ask the client for an additional payment?

    How would you handle this? Id highly appreciate any advice.
     
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    Monthly retainers instead of hourly costs. When contract negotiations occur, let them know that you will send itemized invoices every month detailing any additional charges associated with link building outside of labor costs.
     
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  3. Br4mz

    Br4mz Registered Member

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    So the client has a fixed retainer, and you use that budget to pay for the links? The good thing about an hourly rate is you always know what your gross margins will be
     
  4. seo_seo_seo

    seo_seo_seo BANNED BANNED

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    When we agree on the strategy, I am presenting a budget for the paid links.
    When an opportunity arises, I am sending it to the client, he approves and pays.
     
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  5. MisterF

    MisterF Jr. VIP Jr. VIP

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    Yes partly, as the link will still be there for months to come, so you're only making that type of expense on an infrequent timescale and not every month.

    Hourly rate is fine until the client decides to drop your hours where a monthly contract is a contract.
     
  6. fastlaner

    fastlaner Registered Member

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    I tend to also agree with the monthly retainer model since so much of SEO is really in reading and analysing, if you only ever charged for actual work time then you probably wouldn't be very good at SEO.

    As for handling link payments I do it like this, I'd say the retainer is $1,000 per month and of that I spend a minimum of $200 on link building such as press releases, paid directories, guest postings etc etc - this gives them the perception that you are actually investing in their website as well.

    Another thing I always do is spend over the minimum amount and for the first 2 months I'm basically willing to lose money on the project and spend more money on the clients site than I make, I do this because I've found between month 1 - 3 is really when clients start getting nervous about being scammed, normally because they haven't seen the results in full effect yet.

    Trust and having a long term view of a clients problem and how you can help them is important in this business, it's also important to send them what you are working on and use rank tracking software to measure results.

    Also with this strategy you will find that clients are willing to pay you much faster because they know you need money to promote their site - try to view each client as a partner and try to view each interaction as you helping them win.

    Hope this helps and good luck.
     
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  7. Br4mz

    Br4mz Registered Member

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    Legend, cheers :)
     
  8. Br4mz

    Br4mz Registered Member

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    Ill be sure to do this, thanks