Over the last 4 months, I have been working on starting my own SEO agency. We have invested a significant amount into our branding and website and we have established a skilled team. Our plan is to charge 40 p/h, then increase the price as we expand. This makes sense but as we all know, for some clients we may have to buy links for big results. Sponsored posts, guest blogs, local blogs, etc - most high DA/PA sites require a small payment for a follow link. How do you handle this? Do you take the cash out of the budget and inform the client? Or would you ask the client for an additional payment? How would you handle this? Id highly appreciate any advice.