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Sending Letters Via Mail VS Delivering Them in Person

Discussion in 'Offline Marketing' started by Mikko89, Sep 15, 2012.

  1. Mikko89

    Mikko89 Newbie

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    Hi All. I've been a lurker for a while, finally decided to join.

    So, I'm about to start a campaign, but I am torn...

    I will be offering free websites to local business that dont have one, and I've set up a website of my own, all professional, business cards, the whole deal, and I have a really really really good sales letter.

    Thing is, I dont know if I should be sending them by mail or actually going into their office/business and talking to the gatekeeper and giving it to them, what's less likely to end up in the trash?

    Also, what's a good time frame to follow-up with a call?

    Thanks.
     
  2. Smokin

    Smokin BANNED BANNED

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    I hand write the addresses, with a personal return label to a home address. This looks less like marketed mail, more likely to get open. I also throw in a freebie with my sales pitch letter, and ship it FedEx so it GETS OPENED. It's worth the extra $1.75... I then follow up with another letter I send out 14 days after I send out the first one, with a "YOU MUST HAVE THIS SERVICE OR X WILL HAPPEN" scare tacticish just through regular mail.. If I don't receive a call, I will call 7 days after that letter is sent and attempt to speak to who I need to speak to. If I can't setup a meeting through that or they are not there, I will go into the business directly. It's a pain, a struggle, but the money is always out there.

    Good luck!

    - Smokin
     
  3. dmdelectronics

    dmdelectronics Registered Member

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    Do you really want to use "scare tactics" though? I mean, I am pretty sick of those tactics and I'm sure you are, too.
    No, I don't HAVE to buy the junk mail offer of an extended warranty for my vehicle. But, nice try?
    Those are the kinds of mail I don't enjoy.