Hi, my company is looking to go heavy on signing clients. I want a service / approach similar to instantly.ai for sending 200k cold emails a month. Note that these wouldn't be promotional emails (& shouldn't land in promotions folder in gmail), but simulating actual handwritten emails.
We'd upload a CSV of 66k leads, each with fields 'firstname' 'companyName', 'personalization', etc. to add into the email. We'd send 3 emails to each of these leads by schedule.
What's the best way to approach this?
First instantly is a web app not a service and its a lot of work to send 200k emails/month through it. Its a great option if you have the time and knowledge to set it up and manage the "instantly process" yourself but if you dont have the time its not worth it.
A quick, time-efficient and easy method is to use HyperMail. They setup and manage the email accounts you are sending from so you dont have to setup DKIM,SPF and DMARC. They give you IP's to send from so your IP doesnt get flagged as spam. So all you have to do is signup, pick the domain names you want and then create a campaign and hit send. (I recommend from experience to do very low sending volume in their "sending speed" settings under the campaign for the best deliverability)
Next is the super time consuming method which helps you learn a lot but again wastes time. You can then use Instantly.ai, a lot of domains, and a non-popular smtp provider.
For your volume you will need 80 email domains. Here is why: 200,000 emails/month / 20 business days = 10,000 emails/day / 125 = 80 domains.
I typically do a 5x5 setup and its worked for over 6 month for me which is 5 email accounts per domain sending 25 emails per day. So 125 emails everyday through each domain.
I would buy all 80 in IONOS.com and then forward them so they are pointing to your main landing page or website when people lookup the domain. Then you need to setup the SMTP stuff in a provider that allows a lot of volume for cheap AND IS NOT any of the big players such as Mailchimp, brevo, sengrid, smtp.com. Next, you just have to warmup the email accounts and domains for 2 weeks and start sending really slow like 10 per account each day and increase by 1 email every day too.
I dont think I missed anything so let me know if you have any more questions. Some of this might be repeated but this is my process of how I was sending 40k emails/month out of instantly for 6 months. I also used hypermail for 2 months which I had to stop because it got too expensive.
