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Send backlinks to blogger home page or posts?

Discussion in 'Blogging' started by hatterftw1, Jul 25, 2013.

  1. hatterftw1

    hatterftw1 Power Member

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    When building backlinks on blogger for keywords, is it best to send most of the backlinks to the homepage or is it best to send them to the individual post with the keywords?

    I have seen a blogger blog that has about 2k backlinks showing for its home page and it was ranking high for just about every keyword on the site, but the individual blogger posts almost never had any backlinks found usually 0-2 backlinks for each post.
     
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  2. morgan456

    morgan456 Jr. VIP Jr. VIP Premium Member

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    I would prefer to go with homepage...!
     
  3. hatterftw1

    hatterftw1 Power Member

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    Like would it be best to just send all the links to homepage or should I still point a little to the posts?
     
  4. Endire

    Endire Elite Member Premium Member

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    Hatterftw1,

    The page you point links to will depend on what your goals are for the link and which pages are more important for you to rank. For instance if a business owner wants to rank an inner page because it is the start of a conversion funnel and is better suited to rank for a specific keyword (maybe because they want to keep their home page very broad), they would build links to the inner page.

    So build links to whatever page you want to rank well. Ideally you will want to spread links out among many pages of your site. If all links are leading to the home page all the time, it makes it harder to rank in search for other key terms. While you may have really good on-page optimization for inner pages, if all links are pointing to home, it gives less ability to the inner pages to show up in search because they appear less popular than the home page when the home page may not even have a target keyword on it.

    Here are some deep linking strategies that you could check out,

    http://www.searchenginejournal.com/7-simple-deep-linking-tactics-you-ought-to-use/43236/

    Hope that helps,

    Shawn
     
  5. DeanFN

    DeanFN Junior Member

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    For me, I like to send backlink for my Homepage and my Post.
    Because I can use my Long tail keywords on my Post and the Home Page only for Main Keywords
     
  6. deangregor

    deangregor Junior Member

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    go with the homepage but make sure there are links from homepage pointing to the subpages in you blogger blog
     
  7. StrixMedia

    StrixMedia Jr. VIP Jr. VIP Premium Member

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    I think a major percentage of your links should go to your homepage targeting the main keyword and a minor percentage should go to posts etc to keep it natural
     
  8. hatterftw1

    hatterftw1 Power Member

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    Yeah this is mostly what I hear to be right, It's just I see so many blogger blogs out there with no backlinks to posts yet they are ranking high which confuses me.
     
  9. karolina

    karolina Registered Member

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    I usually set backlinks to both my homepage and posts